Local SEO

Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search Forum

March 11, 2021 Mark Bealin Google My Business, Local SEO, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Joy Hawkins. Joy is the Owner and Founder of Sterling Sky. She is one of, if not the, most recognizable Local SEO personalities in the world. It’s hard for me to think of anything in Local SEO that Joy isn’t at least somewhat involved in.

She has spoken at every major Local SEO conference… most of them multiple times. A shortlist of places you might’ve heard Joy present includes Mozcon Local, SMX, Pubcon, and Whitespark’s Local Search Summit.

Check it out, I did a Whiteboard Friday video!

March 9, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO

In this week’s video, I’m sharing an update about another video. Just a few weeks ago, Moz released an episode of its highly popular Whiteboard Friday series, and I was the host! I rocked a killer whiteboard and talked all about Google Posts and how to use them to help your business stand out from competitors. And for all the people out there who thought I cheated and used a Photoshopped background and a green screen, I show proof it was a real whiteboard…

10 ideas for local blog posts

March 2, 2021 Greg Gifford Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s video, I share 10 ideas for local blog posts to help you write better localized content. Adding more localized content to your blog helps cast a wider net and get your brand more exposure, so use these ideas, or springboard off of them and come up with your own. You’ll show up in more local searches and outpace your competitors, which means more leads when local customers are ready to buy!

Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky

February 25, 2021 Mark Bealin Local SEO, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Carrie Hill. For over 13 years, Carrie has been one of the most important voices in digital marketing for small and medium businesses. Carrie has contributed her talents at industry conferences, on podcasts, webinars, and blogs.

She has presented at virtually every Local SEO conference including LocalU, Whitespark Local Search Summit, and all of the different Pubcon events. She’s a prolific writer as well. She has contributed to Search Engine Land, Search Engine Watch, and on the Sterling Sky company blog.

Why it’s important to have a blog

February 23, 2021 Greg Gifford Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s video, I share why it’s important to have a blog and how it affects potential visibility in searches. With the right strategy, a blog can drastically increase local visibility, which leads to more customers and more business. Watch the video for all the details.

The new automotive study from Google

February 16, 2021 Greg Gifford Google Updates, Local Search Tuesdays, Local SEO

In this week’s video, I share the details about Google’s newest automotive study titled “The auto dealer’s guide to navigating today’s digital landscape”. It shares several interesting stats about how buyer behavior has changed due to COVID and the resulting lockdowns and provides 4 tips to position your dealership for future success.

How to Come Up with Blog Ideas: Four Easy Tips for Business Owners

February 9, 2021 SearchLab Best Practices, Digital Marketing, Local SEO, Search Engine Optimization ,blog content writing, what to blog about

In order to keep your site relevant for your money-making search terms, you need a blog, and you need to publish high-quality content on your blog regularly.

How to come up with blog ideas, though? Where to start?

In this post, I offer a few no-nonsense ways business owners can come up with great blog ideas by leveraging their experience and expertise in their field—no intimidating “keyword research,” “discovery,” or “competitor analysis” process required.

(For my purposes here, by “business owners,” I mean those without SEO training.)

If successful, the tips from this post won’t feed you blog ideas or topics themselves. Rather, they’ll equip you with a reproducible process to ideate stellar content ideas or topics for months (and years) to come. If you take advantage of the tips I provide, you’ll become your business’ very own brainy content strategist—and very likely a richer entrepreneur.

The 12 best SEO-themed Valentine’s Day cards

Greg Gifford Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode, I take a break from digital marketing tips for another holiday-themed episode… This time, I share the top 12 SEO-themed Valentine’s Day cards. I scoured the ‘net to find the funniest cards with SEO references – hopefully you’ll get a few laughs like we did!

Suds and Search 48 | George Nenni, Founder of Generations Digital

February 4, 2021 Mark Bealin Digital Marketing, Google My Business, Local SEO, Marketing Analytics, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships.

George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential books. His first is titled, A Car Dealer’s Guide to Google My Business which explores all the unique opportunities for car dealerships within Google My Business. Just before this episode launched, George released his second book, A Car Dealer’s Guide to Digital Marketing.

Just released: The 2020 Local Search Ranking Factors

February 2, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO

In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses to decide which sites to show at the top of local search results.