In this week’s video, I share my full presentation from a Driving Sales webinar a few weeks ago. Learn up-to-date Local SEO tactics including website content, link building, reputation management, and Google My Business. Even if you’re not a car dealer, this presentation will help you get a handle on what you need to do to gain visibility in local Google searches.
Local SEO
Also available as a Podcast:
My guests on this week’s episode of Suds & Search are Garrett French and James Wirth, respectively, the founder and Senior Director at Citation Labs.
For my entire SEO career, the most important ranking signal for SEOs to consider is how to generate links from third party websites. The quest for more links or higher quality links or new link building tactics are all topics that captivate the attention of SEOs on blogs, conference presentations, and podcasts.
In this week’s episode, I share a simple method that you can use to check if your site has duplicate content. Far too often, website providers and marketing agencies re-use website content, and since Google rewards unique content with better visibility, duplicate content isn’t good for your site. Watch and learn how you can check your content yourself to see if it’s unique.
In this week’s video, I talk about why site grader tools are misleading and typically don’t provide helpful information. Once you realize what the tools are really made for, and why the info isn’t going to provide much insight, you’ll understand why the reports can be dangerous…
In this week’s video, I channel my inner Adam and Jamie and do a bit of Local SEO mythbusting. There’s a lot of content out there about Local SEO, and unfortunately, some myths just won’t die – so I share five of the most common Local SEO myths and bust them, so you can be a better marketer.
In this week’s video, I share an advanced internal linking strategy that helps funnel authority to deeper pages on your site that are “almost visible” in search results. Many times, with a few strategically placed internal links, you can bump a page on your site to the first page of search results – watch the video to learn how!
In this week’s video, I talk about one of the most often-overlooked elements of SEO – optimizing internal links. The way that you link to pages in your own site shows Google which pages you think are the most important, and most sites have an incredibly messy internal link structure. Watch this week’s episode to learn how to optimize your internal linking structure – and why it’s so important for your SEO efforts.
Also available as a Podcast:
My guest on this week’s episode of Suds & Search is my friend and colleague Greg Gifford, Vice President of Search at SearchLab.
Greg is a veteran digital marketer and one of the most recognizable speakers in the industry. It’s hard to think of a conference he hasn’t spoken at. He’s well known in the SEO community presenting at conferences like MozCon, SMX, Pubcon, and UnGagged.
He’s a popular speaker within the automotive industry presenting at conferences like NADA, Digital Dealer, and Internet Battle Plan. AND he is a rock star overseas at conferences like Brighton SEO, SearchLove London, InOrbit, and Learn Inbound.
I was in Tampa for Digital Dealer a few weeks ago, so I collected quick marketing tips from some of the speakers and experts at the show. While it was an automotive conference, these marketing tips will help any business out there – watch and learn how to be better!
In this week’s video, I share an easier method for checking competitors’ Google My Business categories with the awesome GMB Spy Chrome extension. I was at Digital Dealer in Tampa a few weeks ago, and grabbed the creator of GMB Spy, George Nenni, for a quick chat about the extension and how to use it. Watch for all the details!