My guest on this week’s episode of Suds & Search is Brett Tabke, the Founder and CEO of Pubcon, one of the most important conference series in search marketing.
Brett has been involved in the computer and technology industry for over 30 years. He started a software company for commodore computers back in 1984. Throughout his career Brett has displayed an amazing ability to build communities and educational opportunities around topics related to the internet.
In this week’s video, I’m sharing the second half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.
In this week’s video, I’m sharing the first half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.
My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy.
Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP.
You might be asking… What is a brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than Jason Barnard.
In this week’s video, I share two important tactics for fighting Google My Business spam. Whether competitors are stuffing keywords in their business name or creating completely fake listings, I walk through the steps to help fight the spammers. Watch the video for all the details!
My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting.
In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. A few places you may have heard Joel present include Content Jam, Learn Inbound, the Unbounce CTA Conference, and the Utah DMC conference.
In this week’s video, I share more information about Google’s upcoming Page Experience Update. I explain the delay in the release and share an awesome new report in Search Console that you can use to help check if your site is prepared for the update.
In this week’s video, I share my recent SEO presentation from a Better Business Bureau webinar. It’s longer than my usual weekly video – about 45 minutes – but it’s packed with awesome info about how COVID has changed customer behavior and how businesses should adapt to the change. I outline a Local SEO playbook for 2021, so you definitely don’t want to miss it!
In this week’s video, I explain the importance of optimizing for how customers actually search for you. Businesses and marketers tend to use specific industry jargon, but most of the time, customers don’t use the same terminology when searching for the products or services a business offers. If you optimize for the jargon, but customers are using different terms, you’ll miss out on showing up in the right search results.
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that prohibits the disclosure of protected health information (PHI) without patient consent. PHI is defined as “health information that can be used to identify an individual” and includes data related to a patient’s medical or physical condition, and identity. HIPAA extends to online review management, and since responding to reviews is essential to a healthcare organization’s online reputation, healthcare marketers must follow HIPAA guidelines when crafting review responses. Below are best practices to consider when handling online reviews, and some examples of HIPAA-compliant responses.
Avoid a HIPAA violation by following these quick tips:
Keeping these tips in mind, below are some real examples of review responses that either violate or follow HIPAA guidelines.