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My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy.

Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP.

You might be asking… What is a brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than Jason Barnard.

He is a frequent presenter at major conferences all over the world. You may have heard Jason present at BrightonSEO, PubCon, YoastCon, and many of the different SMX events.

He is also one of the most popular and most listened to podcasters in the industry. His show, “With Jason Bernard…” is extremely well done. I’m going to ask him about the show and some of the extraordinary guests he’s been able to have on.

Jason is also a regular contributor to major industry publications including Search Engine Journal, Search Engine Land, and at the SEMrush blog.

Brand SERPs are a really interesting topic to me because they involve just about every hot topic in SEO at the moment. Jason is well-versed discussing topics like Entities, the knowledge graph, knowledge panels, schema, and all the different ways AI could play into brand SERPs. I’m going to start our conversation breaking it all down with the master of brand SERPs.

Grab something cold to drink and join me for a conversation with Jason Barnard. We’ll talk about what people might be doing wrong with branded SERPs, we’ll talk about his online training courses over at Kalicube, and we’ll see if we can get Jason to sing a little song called SEO is AEO.