Local SEO

Greg’s Local SEO Presentation from David Kain’s Conference

May 3, 2022 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Business Events, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, we’re sharing Greg’s slides from the recent Kain Automotive conference in Lexington, Kentucky.

A few weeks back, Greg got to head back to Lexington for one of our favorite automotive events of the year – David Kain’s clients and friends workshop. It’s always a killer conference, but this time he really upped the bar. The first night, we got to tour the Castle and Key bourbon distillery, and the second afternoon we got to head out to the horse races.

But also, there were some amazing conference presentations, and as always, we wanted to share Greg’s here in this week’s video…
So here we go – it’s about half an hour, but it’s packed with a ton of awesome tips, so enjoy!

Suds and Search 109 | Kristian Bannister, Director of Product and Marketing at BrightLocal

April 21, 2022 Mark Bealin Best Practices, Digital Marketing, Google My Business, Google Updates, Local SEO, Marketing Analytics, Reputation Management, Reviews, Search Engine Optimization, Suds and Search

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Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal.

Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience.

He is the host of the terribly impressive podcast, Adventures in Local Marketing, where he’s interviewed a who’s who of the top local SEOs in the world, covering a range of topics.

For those outside of Local SEO, it’s hard to overstate how important BrightLocal is for the Local SEO community. We can personally vouch for the effectiveness of their tool suite, which we’ve used at SearchLab for many years now.

What really separates BrightLocal is how much high-quality content they generate on their site. BrightLocal is constantly coming up with new webinars, compelling blogs posts, they’ve got a Learning Academy that is truly excellent, and the man at the center of building that community is Kristian Bannister.

Before we dive into local marketing, we’ll start our conversation by asking him a general marketing question, about a topic in which BrightLocal’s done an amazing job – how do you build a real, genuine community with your target audience?

It’s also gotta be extremely difficult to do marketing for a marketing SaaS company. We’ll dive into how Kristian approaches the works and what we can expect next from the team at BrightLocal.

Grab something cold to drink, and join us for a conversation with Kristian Bannister. We’ll talk about the BrightLocal tool suite, how SMBs can generate more (and better) reviews, and how Kristian is adjusting to Google My Business rebranding to Google Business Profile.

Digital Marketing Tips: Brighton SEO

April 19, 2022 Greg Gifford Best Practices, Digital Marketing, Google Updates, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got more tips to share with you – this time, from speakers at Brighton SEO!

If you’ve been watching for a while, you’ve seen Greg’s speaker tips videos before. If this is your first time, he basically grabs speakers at conferences and has them share a quick tip, and then we compile all the tips into a video – so we end up with a video packed with awesome quick tips from experts at the conference.

This time will be really cool, since he was able to get tips from speakers who don’t make it over to the US as often – especially since COVID locked everything down. There’s some incredible stuff in the mix this time, so check it out!

Greg’s SEO Presentation from Brighton SEO

April 12, 2022 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

This week, I meant to share a recording of my Brighton SEO presentation last week – but I didn’t realize that we weren’t allowed to share recordings of the conference sessions for Brighton SEO yet…

So instead, I’m sharing the slides from my session, which are still valuable as a stand-alone. Check back in a few months and I’ll be sharing a recording of the presentation!

Greg’s SEO presentation from SMX

April 5, 2022 Greg Gifford Best Practices, Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization, Social Media Advertising

On this week’s episode of Local Search Tuesdays, I’ve got another awesome presentation to share with you. I was the closing keynote for SMX Munich, one of the biggest digital marketing conferences in Europe, and I’m sharing my entire presentation with you for this week’s episode. It’s about half an hour long, but it’s packed with awesome tips about taking a holistic approach to local digital marketing – check it out!

Greg’s SEO presentation from NADA 2022

March 15, 2022 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing my entire presentation from last week’s National Automobile Dealers Association conference. This show’s a bit more strict on design, so I wasn’t able to do my standard movie backgrounds… So instead, I went with movie-themed Lego minifigures. It’s about 25 minutes long, so enjoy!

Want to download a copy of the slides? CLICK HERE

Suds and Search 103 | Claire Carlile, Local Search Expert at BrightLocal

March 10, 2022 Mark Bealin Google My Business, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Claire Carlile, Local Search Expert at BrightLocal and Independent Digital Marketing Consultant at Claire Carlile Marketing.

For years now, Claire has been one of the most popular Local SEO experts in the world. She’s presented at many SEO conferences including Local U, Whitespark Local Search Summit, Brighton SEO, and SMX London.

Her work for BrightLocal has been extraordinarily good. If you like this episode be sure to check out the BrightLocal Academy. You can take courses taught by Claire as well as other Local SEO experts like Amanda Jordan and Niki Mosier. They’re really well done and at least at the time this episode airs, it’s totally free.

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Come see SearchLab at NADA

March 8, 2022 Greg Gifford Best Practices, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management

SearchLab is heading to the National Automobile Dealers Association convention this weekend, so we’re sharing all the details in this week’s video. We’ll be at booth 5129W, so if you’ll be out in Vegas, make sure you stop by and say hi! I’ll also be presenting an educational workshop on Thursday at 2:30, so come check it out if you want to hear the latest and greatest on SEO.

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Suds and Search 102 | Zeph Snapp, CEO and Founder of Altura Interactive

March 4, 2022 Mark Bealin Digital Marketing, Google Updates, Local SEO, PPC Advertising, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Zeph Snapp, CEO and Founder at Altura Interactive.

Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.

He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.

Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.

I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.

It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.

Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.