Also available as a Podcast: My guest on this episode of Suds & Search is Jason Brown, an expert Local SEO, and Google My Business Gold Level Product Expert. Jason has a wide breadth of SEO knowledge but what he really loves to do is fight spam. Spam has been a major issue in SEO

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In this week’s episode, I’m continuing my series on Local SEO signals and I talk all about local links. Inbound links are the most weighted element in Google’s local algorithm, so I explain how they work and share a few ideas for acquiring valuable local links. Watch and learn how to get more local links!

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In this week’s episode, I’m continuing my series on Local SEO signals. I share the important elements that should be optimized on every page of your site and talk about the tactic of geo-optimization. Watch and learn how to optimize your site!

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In this week’s episode, the first in a mini series about signals that influence Local SEO, I talk about local content. Most sites have boring, generic content – learn how awesome, localized content will help you stand out and attract more customers.

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In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out!

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In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score!

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On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for

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Also available as a Podcast:   My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year. A few years ago, Local SEO

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In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to

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In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details…

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