Local SEO Archives - Page 20 of 23

Signals that influence Local SEO: Local content

September 8, 2020

In this week’s episode, the first in a mini series about signals that influence Local SEO, I talk about local content. Most sites have boring, generic content – learn how awesome, localized content will help you stand out and attract more customers.

What is Local SEO and how do you know if you need it?

September 1, 2020

Greg Gifford

Local Search Tuesdays, Local SEO

In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out!

How to recover filtered Yelp reviews

August 25, 2020

Greg Gifford

Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score!

No one cares about your testimonials

August 18, 2020

Greg Gifford

Best Practices, Google My Business, Local Search Tuesdays, Local SEO

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for

Suds & Search 26 | Niki Mosier, Head of SEO at Two Octobers

August 13, 2020

Mark Bealin

Best Practices, Digital Marketing, Local SEO, Suds and Search

Also available as a Podcast: My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year. A few years ago, Local SEO

How to respond to bad reviews from people who weren’t customers

August 11, 2020

Greg Gifford

Google My Business, Local Search Tuesdays, Local SEO

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to

How to respond to customer reviews

August 4, 2020

Greg Gifford

Google My Business, Local Search Tuesdays, Local SEO

In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details…

Keywords in Google reviews will help you rank

July 28, 2020

Greg Gifford

Google My Business, Local Search Tuesdays, Local SEO

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick

Ask every customer for a review

July 7, 2020

Greg Gifford

Best Practices, Google My Business, Local Search Tuesdays, Local SEO

In this week’s episode, we’re talking about reviews again. The easiest way to get more reviews is to ask every customer for a review – and then make it easy for them to leave a review. Watch and learn more, including specific tips for how to follow up that boost your chances of getting more