Digital Marketing

Mean Tweets: NADA 2023 Edition

This week’s episode of Local Search Tuesdays is a fun one – we’re keeping the tradition alive with NADA mean tweets!

This is the 8th year that Greg has done NADA mean tweets, although he started it nine years ago. Thanks to COVID, he had to skip a year. It’s based on Jimmy Kimmel’s bit where celebrities read mean tweets from random people, and it’s always one of our most popular videos.

So check out this week’s episode for another round of automotive experts at NADA reading mean tweets!


Suds & Search 150 | Stacey Bargar, Partner Manager at Microsoft

Also available as a Podcast:

Our guest on this weeks episode of Suds & Search is Stacey Bargar, Partner Manager at Microsoft.

Stacey is a veteran digital marketer with over seventeen years of experience. Prior to joining Microsoft, Stacey held several senior marketing positions. She has experience working in many verticals including automotive, healthcare, travel, home improvement, home goods, and retail.


Suds & Search 149 | Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA.

We’ve been aware of Tom for many years now, dating back to his time at Distilled. After launching the Distilled office in New York, Tom worked at Google for a couple of years. For the past eight years, he’s been an independent consultant working with some of the most iconic brands in the world.


Tips for Car Dealers: NADA 2023

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.

SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!


Suds & Search 148 | Kyle Roof, Lead SEO at High Voltage

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold.

Kyle is a veteran digital marketer and frequent conference presenter. A few places you might’ve heard him speak include, inOrbit, SEOcon, Chiang Mai SEO Conference, and many other places.


Greg’s SEO Presentation: Too Extreme for NADA

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.


Come See SearchLab at NADA in Dallas

This week’s episode of Local Search Tuesdays is short since we’re prepping for the National Auto Dealers Association conference in Dallas this weekend. In fact, that’s what this week’s episode is all about!

NADA is the largest conference for car dealers each year, and we’re super excited to let you know what’s going on with SearchLab at the event. We’ll be at booth 5515 with a bunch of the team in tow, and we’ll have a magician at the booth performing sleight-of-hand tricks all weekend – because digital marketing isn’t magic… it’s science.


Suds & Search 147 | Kenda Macdonald, CEO of Automation Ninjas

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Kenda Macdonald, CEO at Automation Ninjas and Practice Lead for Demand Generation at Marketing Profs.

Kenda is a sought-after conference presenter and frequent keynote speaker. A few places you might’ve heard Kenda speak include inOrbit, BrightonSEO, Unspam, and many, many other places.


Why It’s Important to Have a Local SEO Content Plan

We’ve mentioned it countless times in this video series and probably every time Greg has spoken at a conference for over 10 years – the most important element of any SEO strategy is the content on your site.

At a simple level, if you want to show up as a search result when someone in your local area types in a particular keyword phrase in Google, you’ve got to have a page of content about that concept on your website.