Welcome back to another episode of Local Search Tuesdays. This week’s episode is short and sweet, cause hey, it’s Thanksgiving this week and we know most of you are only thinking about turkey, football, and Black Friday deals right now.
I’ve posted a video every week since the beginning of 2020, and while this is pretty much a throwaway week with everyone off for the later part of the week, I didn’t want to break my streak, so I’m doing a quick little video.
My guest on this week’s episode of Suds & Search is Kevin Frye, Marketing Director for the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States.
Kevin is one of the most influential voices in automotive digital marketing. Automotive News named him one of the top 5 influencers in the world.
He is a presenter and frequent keynote speaker at automotive conferences including Digital Dealer, NADA, Driving Sales, Dealer Think Tank, Women in Automotive, and many, many other places.
My guest on this week’s episode of Suds & Search is Eli Schwartz. Eli is a growth advisor to some of the biggest brands in the world and the author of the fantastic new book Product-Led SEO.
Eli led the SEO team at Survey Monkey building organic search from nearly zero to one of the largest growth drivers at the company. Eli has also provided SEO consulting to large brands such as WordPress, Shutterstock, BlueNile, Quora, Zendesk, and many others.
He is an in-demand speaker presenting all over the world at conferences like Pubcon, SMX, and Content Marketing World. He’s also acted as a judge at numerous industry awards shows including the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.
In this week’s episode, I share my entire presentation from Pubcon Florida a few weeks ago. I did a co-presentation with my buddy Damon Gochneaur – he covered everything about Google My Business, and I covered on-site signals and inbound links. It’s a great refresher if you already know Local SEO, or a great intro to the signals that matter if you’re just learning how Local Search works.
For this week’s video, I grabbed some of the speakers at Pubcon Florida a few weeks ago and had them share digital marketing tips. They shared some amazing tips, covering everything from content to link building to YouTube ads – check it out!
My guests on this week’s episode of Suds & Search are Garrett French and James Wirth, respectively, the founder and Senior Director at Citation Labs.
For my entire SEO career, the most important ranking signal for SEOs to consider is how to generate links from third party websites. The quest for more links or higher quality links or new link building tactics are all topics that captivate the attention of SEOs on blogs, conference presentations, and podcasts.
In this week’s episode, I share a simple method that you can use to check if your site has duplicate content. Far too often, website providers and marketing agencies re-use website content, and since Google rewards unique content with better visibility, duplicate content isn’t good for your site. Watch and learn how you can check your content yourself to see if it’s unique.
My guest on this week’s episode of Suds & Search is Kelsey Stapleton, Director of Customer Success Strategy at Justuno.
Kelsey is one of my favorite conversion rate optimization experts and a great person to have a drink with during the day.
In this week’s video, I talk about why site grader tools are misleading and typically don’t provide helpful information. Once you realize what the tools are really made for, and why the info isn’t going to provide much insight, you’ll understand why the reports can be dangerous…