Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors.
Transcription
Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and trust, with your host, the Authority architect and bestselling author Neil Howe.
This event has ended. To stay up to date on events at SearchLab visit our events page.
Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much.
Used wisely, your social media metrics become powerful tools that boost your bottom line & save you time. If you don’t dig deeper and leverage those numbers, you’re leaving money on the table.
(Dancing encouraged… but optional)
This Event Has Ended – Don’t Miss The Next One!
We will be serving beer from our neighbors Begyle and Dovetail. Appetizers will be provided so come with an appetite!
Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches?
If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches now getting conducted on mobile phones, your company can’t stand to lose out on this traffic.
Clearly, mobile SEO represents the future of marketing and sales. That means mobile optimization should be the number one priority for your website and digital content.
Read on for your complete guide to mobile SEO best practices.
Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising?
It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on.
Despite its importance, there are still plenty of professionals asking themselves ‘what is pay per click?’ and wondering if it’s worth using it.
If you’re looking for pay per click strategies that make sense and a good rundown of why people love pay per click marketing, you’ve come to the right place.
Are you interested in bringing more local customers through your doors?
If you operate or manage a brick-and-mortar company, you depend on local clients. Building your reputation via the right marketing techniques is also essential for local businesses.
As a small local business, it’s also important to implement local Search Engine Optimization (SEO). Local SEO is your secret to taking advantage of the 3.5 billion Google searches that occur every day.
If used wisely, a local SEO campaign can drive traffic to your website and other online platforms. It can also leverage your online and local reputation, drawing more community members to your doorstep.
The days of keyword stuffing a website are long gone.
Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.
Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.
No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.
This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.
If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:
In order to have continual SEO success, publishing killer content is the best way to build links.
Having unique, relevant content with the intent of ranking for specific keywords will rank your website higher than content that does not satisfy searcher intent.
As much as content and SEO work well together, they can cause Google penalties that are near impossible to recover from if not properly in sync.
The purpose of this blog is to help you understand the value of content that is of high quality, what it means for SEO, and how it can improve your business.
Search engine algorithms are changing all the time. Optimizing your content for search engines is more important than ever. In fact, Google searches accounted for 74.54% of all desktop searches in 2017. It’s important to conduct routine SEO site analysis to make sure your content is keeping up with the latest search engine updates and trends.But what is technical SEO site analysis?
How does it differ from on-page SEO? To help make sure your website is performing at peak efficiency, we’ve compiled this guide to technical SEO site analysis.