Suds & Search 24 | Ruth Burr Reedy, VP of Strategy at UpBuild

Also available as a Podcast:   My guest today is Ruth Burr Reedy, Vice President of Strategy at UpBuild. I first heard of Ruth when she was working at Moz as their Lead SEO. Veteran SEOs know that Moz used to be called SEOmoz. Ruth took on the daunting challenge of overseeing the SEO for

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Suds & Search 23 | Michelle Morgan, Director of Client Services at Clix Marketing

Also available as a Podcast:   Each year, PPC Hero publishes a list of the top PPC influencers in the world. I’ve been fortunate to interview many of the PPC experts who appear on that list. My guest on this episode of Suds & Search is Michelle Morgan. When PPC Hero published their list for

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Suds & Search 22 | Akvile DeFazio, Founder and President of Akvertise, Inc.

Also available as a Podcast:   Akvile DeFazio is the remarkably impressive founder and president of Akvertise, a social media advertising agency in California. She’s been on PPC Hero’s list of the top PPC influencers for the past three years.

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Suds & Search 21 | Lily Ray, SEO Director at Path Interactive

Also available as a Podcast:   My guest today is Lily Ray, SEO Director at Path Interactive. Lily has been one of the most popular speakers in the industry for a while now. She’s been nominated for multiple industry awards, including Best Female Search Marketer by Search Engine Land.

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Suds & Search 20 | Mark Irvine, Influential PPC Expert

Also available as a Podcast:   Today’s guest is Mark Irvine. PPC Hero named Mark the #1 Most Influential PPC Expert of 2019. Microsoft Advertising named him the Influencer of the Year in 2019. I’m not sure if there’s a list of PPC experts he isn’t on.

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Suds & Search 19 | Casey Markee, Founder of Media Wyse

Also available as a Podcast:   My guest today is Casey Markee, owner of Media Wyse. He is a staple at SEO conferences all over the world including SMX, Pubcon, State of Search, and Onward. He co-authored the book, UnFair Advantage: Winning the Search Engine Wars, which has been updated over 289 times as of

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Suds and Search 18 | Jill Quick, Co-Founder of The Coloring in Department

Also available as a Podcast:   My guest today is Jill Quick, the brilliant and engaging Co-Founder of The Coloring in Department. Jill has a well-earned reputation as one of the top presenters on topics related to analytics. A short list of the conferences she’s presented at includes SMX London, SearchLove, Learn Inbound, and Hero

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Suds and Search 17 | Navah Hopkins, Director of Paid Media at Hennessey Digital

Also available as a Podcast:   Navah Hopkins is my guest on this episode of Suds & Search. She is the Director of Paid Media at Hennessey Digital. She’s a regular on PPC Hero’s list of The Top 25 Most Influential Experts. Her writing is really exceptional. After this video, check out her column at

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Suds and Search 16 | Duane Forrester VP of Industry Insights with Yext

Also available as a Podcast:   My guest today is Duane Forester, V.P. of Industry Insights at Yext. Duane is a legend in the SEO community. He’s among the top keynote speakers in the industry. Emphasis on keynote. He has presented the last day keynote at State of Search for as long as that conference

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Suds and Search 015 | Darren Shaw, Founder of Whitespark

Also available as a Podcast:   My guest today is Darren Shaw. Darren is a Local SEO Rockstar. It’s hard to find a roundup post about Local SEO where he isn’t a contributor. He oversees the Local Search Ranking Factors survey, a must-read in local SEO. He speaks all over the world on topics related

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