Suds and Search 63 | Aleyda Solis, Founder of Orainti

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Aleyda Solis, founder at Orainti. Aleyda was awarded the 2018 European Search Personality of the Year at the European Search Awards. Aleyda is a popular conference presenter and frequent keynoter. She has presented at over 100 conferences in 20

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SEO presentation: How to show up in local searches

In this week’s video, I share my recent SEO presentation from a Better Business Bureau webinar. It’s longer than my usual weekly video – about 45 minutes – but it’s packed with awesome info about how COVID has changed customer behavior and how businesses should adapt to the change. I outline a Local SEO playbook

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Suds and Search 62 | Jono Alderson, Manager of Special Ops at Yoast

Also available as a Podcast: My guest on this week’s episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast. Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono

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Optimize for how customers actually search

In this week’s video, I explain the importance of optimizing for how customers actually search for you. Businesses and marketers tend to use specific industry jargon, but most of the time, customers don’t use the same terminology when searching for the products or services a business offers. If you optimize for the jargon, but customers

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Suds and Search 61 | Kevin Indig, Director of SEO at Shopify

Also available as a Podcast: My guest on this episode of Suds & Search is Kevin Indig, Director of SEO at Shopify. Kevin is a popular conference speaker, blogger, educator, and podcaster. A shortlist of conferences where you might’ve heard Kevin present includes Brighton SEO, Advanced Search Summit, AdWorld, and SMX Munich.

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Why rank tracking isn’t a good SEO success metric

In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank

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Suds and Search 60 | Eric Enge, Principal at Perficient

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur. Eric has won numerous awards. In 2018, he was

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Details about Google’s Page Experience update

In this week’s video, I share the important details about Google’s upcoming Page Experience update. Learn how the Core Web Vitals and other usability signals are being incorporated into the ranking algorithm, and what that means for your website. IMPORTANT NOTE: Yesterday Google announced that the update has been delayed until June, but we already

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Suds and Search 58 | Mark Traphagen, VP of Product Marketing & Training at seoClarity

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Mark Traphagen, Vice President of Product Marketing & Training at seoClarity. Mark is an indispensable member of the SEO community. He is ubiquitous on the conference circuit, a prolific blogger, vlogger, educator, and thought-leader. A very short list of

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Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

Also available as a Podcast: My guest on this episode of Suds and Search is Mat Sitala, founder of Avalaunch Media, Co-Founder of The Business of Digital Podcast, and the man behind one of the most famous beards in all of digital marketing. Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was

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