PPC Advertising Archives - Page 5 of 6

Suds and Search 52 | Ginny Marvin, Google Ads Product Liaison

March 4, 2021

PPC Advertising, Search Engine Optimization, Suds and Search

Also available as a Podcast: My guest on this episode of Suds & Search is Ginny Marvin, the former Editor-in-Chief at Third Door Media. Third Door Media is the publisher of Search Engine Land, Marketing Land & MarTech Today. They also host the popular conference series Search Marketing Expo with nine events scheduled in 2021.

Google Rolls Out New Way to Convert on the SERP with Lead Form Ad Extensions

February 12, 2021

Mark Irvine

PPC Advertising

Everyday, searchers turn to Google for a variety of reasons. Sometimes people are looking to learn something brand new, sometimes they’re looking to compare their options, and other times they’re ready to act. While Google search is a great tool for all these kinds of searchers, most advertisers want to reach people most ready to

Google Ads Announces the End of Broad Modified Match & Changes to Phrase Match Keywords

February 5, 2021

Mark Irvine

Google Updates, PPC Advertising

For all of us, 2020 was a year of change, disorder, and frustration. Even in Google Ads, the pandemic changed what we search for, where we search, and how we search online – and every PPC expert had to adjust to the new normal on and off the SERP. Entering 2021, we were all hoping

Suds and Search 41 | Anders Hjorth, Founder of Innovell

December 3, 2020

Mark Bealin

Digital Marketing, PPC Advertising, Suds and Search

Also available as a Podcast: My guest on this episode of Suds and Search is Anders Hjorth. Anders is a veteran digital marketer and the founder of Innovell, a company that provides Digital Marketing Insights based on in-depth research. Anders is a serial entrepreneur who has founded multiple digital marketing agencies. In 2016, his agency

Suds and Search 39 | Wil Reynolds, Founder of Seer Interactive

November 12, 2020

Mark Bealin

Digital Marketing, Marketing Analytics, PPC Advertising, Suds and Search

Also available as a Podcast: Donate to Wil’s sleep out: click here Link to Seer’s YouTube channel where you can learn to use big data: click here Link to the animated illustration about the CEO swap with Rand Fishkin: click here My guest on this episode of Suds & Search is the incomparable, Wil Reynolds.

What to do if you’re affected by new COVID restrictions

November 3, 2020

Greg Gifford

Digital Marketing, Local Search Tuesdays, Local SEO, PPC Advertising

In this week’s episode, we talk about what you should do if your business is affected by the new round of COVID lockdowns. As the virus is surging in many areas across the country, many areas are increasing restrictions and returning to strict lockdowns. We’re heading into the holiday season, so it’s more important than