Google Updates Archives - Page 2 of 5

Greg’s Automotive SEO slides from Digital Dealer Las Vegas

October 24, 2023

Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from last week’s Digital Dealer conference in Las Vegas. Instead of doing the “normal” SEO presentation with lots of best practice tips, I share the results of a massive 2-year research project on dealership Google Business Profiles and Local SEO audits of almost 1,000 dealerships. If you know what actually works in the real world (and what doesn’t work), you can truly understand what matters with automotive SEO.

Digital Marketing Tips from PubCon Pro

October 10, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Search Engine Optimization

In this week’s video, I collected tips from the speakers and experts at PubCon Pro in Austin, Texas. This group of tips is pretty incredible, check it out…

Digital Marketing Tips from Brighton SEO

October 3, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from… Check it out:

Google has updated the Google Business Profile policies

August 8, 2023

Greg Gifford

Google Business Profile, Google Updates, Local Search Tuesdays

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing exciting news about the new update to Google Business Profile policies! It’s been a bit since Google updated the policies around Google Business Profiles, and last week’s update makes most everything more clear for business owners and marketers. Google has been aggressively fighting spam and fake listings recently, resulting in a lot of legitimate businesses seeing suspensions. They were told that they violated GBP policies, but the policies weren’t super clear and it was difficult to dig through all the regulations.

Happy 4th of July (and a bit about Ignition)

July 4, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Business Events, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

This week’s episode is a quick one – we wanted to wish you a happy 4th of July and tease a bit of info about Ignition (the new automotive conference that’s coming in August)

Greg’s Advanced SEO Tips slides from Digital Dealer Tampa

May 23, 2023

Greg Gifford

Best Practices, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from the recent Digital Dealer conference in Tampa, Florida. I share some of the exciting data points from our upcoming research project, info from SEO audits on 700 dealership websites, and advanced tips to help your dealership website show up better in local search results.

Just Released: 2023 Local Search Ranking Factors

April 4, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here!

Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide for what to do if you want to show up better in local searches. If you’re in Local SEO, get ready to get your mind blown… It’s been fifteen years since David Mihm did the first LSRF – way back in 2008!

Tips for Car Dealers: NADA 2023

February 7, 2023

Greg Gifford

Best Practices, Careers, Digital Marketing, Google Business Profile, Google Updates, Local Business Events, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.

SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!

Greg’s SEO Presentation: Too Extreme for NADA

January 31, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.