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Suds & Search 19 | Casey Markee, Founder of Media Wyse

Digital Marketing June 25, 2020

Also available as a Podcast: My guest today is Casey Markee, owner of Media Wyse. He is a staple at SEO conferences all over the world including SMX, Pubcon, State of Search, and Onward. He co-authored the book, UnFair Advantage: Winning the Search Engine Wars, which has been updated over 289 times as of this […]

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How to check your competitors’ GMB categories

Google My Business June 23, 2020

In this week’s video, I share a simple trick that lets you check which categories your competitors have chosen in their GMB profiles. Watch and learn how easy it is to find out exactly what they’re doing! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, we’re talking about Google My […]

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Suds and Search 18 | Jill Quick, Co-Founder of The Coloring in Department

Marketing Analytics June 18, 2020

Also available as a Podcast: My guest today is Jill Quick, the brilliant and engaging Co-Founder of The Coloring in Department. Jill has a well-earned reputation as one of the top presenters on topics related to analytics. A short list of the conferences she’s presented at includes SMX London, SearchLove, Learn Inbound, and Hero Conf. […]

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Which categories should car dealers choose in GMB?

Google My Business June 16, 2020

In this week’s video, I talk about which categories you should choose for your Google My Business listing. I share a link to a tool that lists all available GMB categories and explain how it displays related categories. For all the car dealers out there, I walk through exactly which categories you should choose for […]

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Suds and Search 17 | Navah Hopkins, Director of Paid Media at Hennessey Digital

PPC Advertising June 11, 2020

Also available as a Podcast: Navah Hopkins is my guest on this episode of Suds & Search. She is the Director of Paid Media at Hennessey Digital. She’s a regular on PPC Hero’s list of The Top 25 Most Influential Experts. Her writing is really exceptional. After this video, check out her column at Search […]

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How to set up GMB department listings

Google My Business June 9, 2020

We’ve gotten a ton of questions about setting up department listings in Google My Business lately, so in this week’s episode, we’re explaining how to set up nested department listings in GMB. We explain what’s eligible, how to set up the department listings, and how to get them nested under the primary listing. VIDEO TRANSCRIPT […]

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Suds and Search 16 | Duane Forrester VP of Industry Insights with Yext

Local SEO June 4, 2020

Also available as a Podcast: My guest today is Duane Forester, V.P. of Industry Insights at Yext. Duane is a legend in the SEO community. He’s among the top keynote speakers in the industry. Emphasis on keynote. He has presented the last day keynote at State of Search for as long as that conference has […]

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Is your department GMB showing up instead of your main GMB? Here’s how to fix it

Google My Business June 2, 2020

In this week’s video, I’m sharing a quick tip that will help all the dealerships out there who have their department listings showing up in Google searches for the dealership name. There’s a bug in Google that causes the wrong Google My Business listing to show up, which is obviously bad for business… And I’m […]

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Suds and Search 015 | Darren Shaw, Founder of Whitespark

Local SEO May 28, 2020

Also available as a Podcast: My guest today is Darren Shaw. Darren is a Local SEO Rockstar. It’s hard to find a roundup post about Local SEO where he isn’t a contributor. He oversees the Local Search Ranking Factors survey, a must-read in local SEO. He speaks all over the world on topics related to […]

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The most important question to ask yourself

Best Practices May 26, 2020

In this week’s video, I share a simple tip that will help you write amazing content for your website. One simple question will help you rethink your content and help you create something that wows potential customers and rocks Google search results. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

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Suds and Search 014 | Joe Martinez, Director of Client Strategy at Clix Marketing

PPC Advertising May 20, 2020

Also available as a Podcast: My guest today is Joe Martinez, Director of Client Strategy at Clix Marketing. We met at SMX West where he gave a killer presentation on one his favorite topics, Youtube Ads. Joe has been on PPC Hero’s list of the top 25 most influencial PPC experts for the past three […]

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The details about Google’s new automotive study

Digital Marketing May 19, 2020

In this week’s video, I share the details about the new Think With Google report that was released last week about the effects of COVID on the automotive industry. Even if you’re not a car dealer, the shift in browsing and buying habits applies to pretty much everyone. Check out the video to see how […]

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