My guest today is the inimitable, Andy Crestodina, CMO at Orbit Media. I’ve known Andy for years which is pretty common for people about my age who live in Chicago and work in digital marketing.

He hosts Wine and Web, a monthly event at Orbit’s office which is located directly across the train tracks from SearchLab. He and Orbit also host Chicago’s best marketing conference, Content Jam.

Andy’s content is ubiquitous online and he speaks at conferences all over the world.

I met Andy at Burning Bush, before their grand opening, to talk about some research he did on thought-leadership and bounce rates.