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Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.


Greg’s Automotive SEO slides from TIADA

In this week’s episode, I share my entire presentation from the Texas IADA conference last week. While it’s focused on used car dealerships, it’s beneficial info for any dealership – or really, any local business. Learn about website content and optimization, link building, customer reviews, and Google Business Profile optimization.


Greg’s Local SEO presentation from MNsearch Summit

In this week’s episode, I’m sharing a recording of my entire presentation from MNsearch Summit last month. Learn advanced Local SEO tactics to help you gain better visibility in local search results. I cover website content, optimization, link building, reviews, and Google Business Profiles.


Suds & Search 166 | Darren Shaw, Founder and CEO of Whitespark

My guest on this week’s episode of Suds & Search is Darren Shaw, CEO and Founder of Whitespark.

Darren is a man who needs no introduction. He is an in-demand conference presenter, a tireless educator, and one of the most important voices in Local SEO. Darren is also a must-follow on social media, where his short videos are fun and chock-full of actionable information.

Darren is also the organizer of the Local Search Ranking factors study. The Local Search Ranking Factors study is a study based on interviews with the top local SEOs in the world about how Local Search is changing each year. The release of the Local Search Ranking Factors every year ushers in a ton of interest from anyone working in Local SEO.

I’m going to ask Darren about the study and get his own impressions about where Local SEO is headed.

Grab something cold to drink and join me for a conversation with Darren Shaw. We’ll chat about how he organizes the Local Search Ranking factors survey, I’ll spend a little time chatting about how Local SEOs are using AI, and he’ll hand out some killer tips to get more positive reviews.


Automotive SEO presentation from DMSC Austin

In this week’s episode, I’m sharing my entire presentation from the recent Digital Marketing Strategies Conference in Austin, Texas. I share the results of some research we’ve done on Google Business Profiles, details of over 750 Local SEO audits, and best practices for optimizing your website and other signals to achieve better visibility in local searches.


Digital Marketing Tips From YoastCon

In this week’s video, I share some amazing marketing tips from the speakers at YoastCon, an incredible conference put on by the team at Yoast (the SEO plugin for WordPress). I grabbed every speaker and had them share one tip for digital marketing, and when we edited them all together, we ended up with an episode that’s absolutely packed with brilliance!


Suds & Search 164 | Paula Keller French, Director of Sales and Marketing at Search Influence

My guest on this week’s episode of Suds & Search is Paula Keller French, Director of Sales and Marketing at Search Influence.

Paula is a popular conference speaker, blogger, and trainer. This is her second appearance on Suds & Search and I’m excited to have her back for a big announcement. Paula and the team at Search Influence recently co-authored an important study titled “Slipping Through the Cracks Understanding PCO Unit SEO Capabilities.”


Greg’s Local SEO presentation from YoastCon in the Netherlands

A few weeks ago, I was lucky to be invited to speak at YoastCon in the Netherlands – it’s an amazing conference held by Yoast, the company responsible for the badass SEO plugin for WordPress sites. I gave a presentation about Local SEO and advanced strategies, and as always, I wanted to share the entire presentation with you all – so here it is!