Best Practices

Greg’s Local SEO presentation from Pubcon Florida

In this week’s episode, I share my entire presentation from Pubcon Florida a few weeks ago. I did a co-presentation with my buddy Damon Gochneaur – he covered everything about Google My Business, and I covered on-site signals and inbound links. It’s a great refresher if you already know Local SEO, or a great intro to the signals that matter if you’re just learning how Local Search works.


Digital marketing tips for 2021: Pubcon Florida

For this week’s video, I grabbed some of the speakers at Pubcon Florida a few weeks ago and had them share digital marketing tips. They shared some amazing tips, covering everything from content to link building to YouTube ads – check it out!


Suds and Search 74 | Garrett French and James Wirth of Citation Labs

Also available as a Podcast:

My guests on this week’s episode of Suds & Search are Garrett French and James Wirth, respectively, the founder and Senior Director at Citation Labs.

For my entire SEO career, the most important ranking signal for SEOs to consider is how to generate links from third party websites. The quest for more links or higher quality links or new link building tactics are all topics that captivate the attention of SEOs on blogs, conference presentations, and podcasts.


How to check if you have duplicate content

In this week’s episode, I share a simple method that you can use to check if your site has duplicate content. Far too often, website providers and marketing agencies re-use website content, and since Google rewards unique content with better visibility, duplicate content isn’t good for your site. Watch and learn how you can check your content yourself to see if it’s unique.


Suds and Search 71 | Purna Virji, Senior Content Marketing Evangelist for LinkedIn

Also available as a Podcast:

My guest on this week’s episode of Suds and Search is Purna Virji, Senior Content Marketing Evangelist for LinkedIn.

Purna is one of the most popular and recognizable personalities in paid media. In 2019, Purna was awarded the U.S. Search Personality of the year. She is a mainstay on PPCHero’s list of the top 25 PPC influencers in the world. In 2016, PPC Hero named Purna the most influential PPC marketer in the world.


Suds and Search 69 | Greg Gifford, Vice President of Search at SearchLab

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is my friend and colleague Greg Gifford, Vice President of Search at SearchLab.

Greg is a veteran digital marketer and one of the most recognizable speakers in the industry. It’s hard to think of a conference he hasn’t spoken at. He’s well known in the SEO community presenting at conferences like MozCon, SMX, Pubcon, and UnGagged.

He’s a popular speaker within the automotive industry presenting at conferences like NADA, Digital Dealer, and Internet Battle Plan. AND he is a rock star overseas at conferences like Brighton SEO, SearchLove London, InOrbit, and Learn Inbound.


Suds and Search 65 | Jason Barnard, the Brand SERP Guy

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy.

Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP.

You might be asking… What is a brand SERP? How would someone go about optimizing for a brand SERP? No one has spent more time thinking about these questions than Jason Barnard.