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Our guest on this week’s episode of Suds & Search is Kayla Kurtz, Director of Sales at Closed Loop.
Kayla is one of the most respected sales leaders in our industry. She’s held leadership sales positions at several well-known agencies and developed a reputation for doing digital marketing sales the right way.
What do we mean by the right way?
We’ve all had the unpleasant experience of logging into LinkedIn and finding a slew of messages in our LinkedIn inbox from total strangers sending the same canned message to thousands of people. It’s not pleasant.
Kayla suggests an alternative approach which she calls “sales with a soul.” Kayla’s approach places a premium on targeting fewer, higher quality prospects with an authentic message offering to help out.
Kayla also practices a “no asshole” policy. She actually turns down sales opportunities when the prospect is going to be a headache after the sale.
What’s wrong with the smile and dial approach to sales?
What are the benefits to becoming hyper-focused on a handful of prospects?
What’s the best compensation plan for sales reps?
We’re going to ask these questions and many more.
Grab something cold to drink and join us for a conversation with Kayla Kurtz. We’ll chat about un-siloing sales and fulfilment, we chat about striking a balance between being responsive and being annoying, and we’ll spend a little time talking about how to use but not abuse LinkedIn.
To learn more or connect with Kayla, you can reach her on LinkedIn (send requests with a message, of course), or visit ClosedLoop.com.
