There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at its core.
Content is king.
Yep. There it is; I wrote it.
The problem is that small businesses are too often plagued by content that is poorly strategized, poorly structured, or poorly written. And I’m not referring to only landing pages and blog posts; I’m referring to even the smaller elements, like meta descriptions.
“Shop new Honda models or used vehicles at Saville Honda to find your next car, truck, or SUV, or schedule service with our experts. Contact us today in Pensacola!”
Oh, under 165 characters, baby! Nailed it!
Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: