Mark Bealin, Author at SearchLab Digital

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky

February 25, 2021 Mark Bealin Local SEO, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Carrie Hill. For over 13 years, Carrie has been one of the most important voices in digital marketing for small and medium businesses. Carrie has contributed her talents at industry conferences, on podcasts, webinars, and blogs.

She has presented at virtually every Local SEO conference including LocalU, Whitespark Local Search Summit, and all of the different Pubcon events. She’s a prolific writer as well. She has contributed to Search Engine Land, Search Engine Watch, and on the Sterling Sky company blog.

Suds and Search 49 | Jim Ziegler, founder of Ziegler SuperSystems

February 11, 2021 Mark Bealin Best Practices, Resource Library, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Jim Ziegler, owner of the Ziegler SuperSystems and a legend in the automotive industry. For over 44 years, Jim has contributed his talents as a writer, magazine columnist, professional speaker, and turnaround artist at some of the biggest auto dealerships in the United States.

Suds and Search 48 | George Nenni, Founder of Generations Digital

February 4, 2021 Mark Bealin Digital Marketing, Google My Business, Local SEO, Marketing Analytics, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships.

George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential books. His first is titled, A Car Dealer’s Guide to Google My Business which explores all the unique opportunities for car dealerships within Google My Business. Just before this episode launched, George released his second book, A Car Dealer’s Guide to Digital Marketing.

Hannah Borchik Joins SearchLab as Director of SEO

February 1, 2021 Mark Bealin Google My Business, Local SEO, Search Engine Optimization

I am excited to announce that Hannah Borchik is the newest member of the fast-growing SEO team at SearchLab. Hannah is an extremely accomplished Local SEO with over six years of experience, and today is her first day as our new Director of SEO. During the hiring process, her deep understanding of SEO, a proven track record of managerial-level success, and her sterling reputation within the SEO community made her the obvious choice to lead SearchLab’s SEO team.

Hannah is a Google My Business Product Expert and a Google Maps Product Expert. Only a small group of highly respected industry experts are included in the Product Expert program. As a PE, Hannah volunteers time to answer questions from users who are experiencing problems or bugs. Hannah and other PEs often hear about bugs and problems – and even new updates – before the rest of us mortals in the general public.

Hannah has held multiple leadership-level positions in the past. She is considered one of the leading SEO experts in the healthcare space, having overseen numerous projects for some of the largest and most complex hospital and healthcare groups in the country.

In her role at SearchLab, Hannah will operate as our SEO program leader. She is responsible for helping our SEO team reach their full potential through support and mentorship. She will work closely with Greg Gifford, Vice President of Search, to identify areas for improvements and lead ongoing training across the entire department. She will oversee professional development, optimize, manage, and maintain internal processes, and improve the overall effectiveness of our Local SEO service offering.

SearchLab is excited to add this industry leader to our rapidly growing team of digital marketers. Our clients will benefit from Hannah’s deep knowledge and impressive leadership abilities, and our team will flourish under her expert leadership.

Suds and Search 47 | Dana DiTomaso, President and Partner at Kick Point

January 28, 2021 Mark Bealin Digital Marketing, Google My Business, Local SEO, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Dana DiTomaso, co-founder of Kick Point Digital. I’ve been a fan of Dana’s for a really, really long time. In an industry with a lot of really smart digital marketers, Dana stands out.

Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

January 14, 2021 Mark Bealin Best Practices, Digital Marketing, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this episode of Suds & Search is Stephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online.

Stephan has a well-earned reputation for being one of the really good guys in our industry. He is an in-demand speaker, podcaster, and SEO expert. He co-hosts the extremely impressive podcast Search on Tap and the equally impressive webcast Search from Home.

His company, Conductor, puts on the C3 conference and the annual Searchie Awards.

Stephan has a gift for identifying problems. He has an innate sense of when things aren’t working right. I’m going to start our conversation asking him about some of those problems and how SEOs might begin to solve them.

Suds and Search 43 | Justin Sanger, Chief Revenue Officer of OMG National

December 17, 2020 Mark Bealin Digital Marketing, Google My Business, Local SEO, Suds and Search

Also available as a Podcast:

My guest on our last episode of Suds & Search for 2020 is Justin Sanger. Justin is the Chief Revenue Officer and Equity Investor at OMG National. For over two decades, Justin has been a pioneer in small business digital marketing.

He founded LocalLaunch back in 2003. LocalLaunch offered Paid Search, SEO, and landing page optimization services way back in the early 2000s just as Google was emerging as the leading advertising channel for SMBs. LocalLaunch was acquired by RH Donnelley in 2006.