Search Engine Optimization Archives

SEO Fluff Garbage Content (and How to Avoid It)

September 16, 2024

Best Practices, Digital Marketing, Search Engine Optimization

There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at

How to optimize your GBP landing page

January 2, 2024

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location.

Expert Marketing Tips from Barbados SEO

December 12, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Updates, Local Search Tuesdays, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Reviews, Search Engine Optimization

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing…

Local SEO Tips from Barbados SEO

December 5, 2023

Greg Gifford

Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from the recent Barbados SEO conference. Learn the latest tactics to help you achieve better visibility in local search results, including writing helpful content, optimizing for local visibility, building local links, acquiring local reviews, and optimizing your Google Business Profile.

Expert marketing tips from Brighton SEO San Diego

November 28, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Reviews, Search Engine Optimization, Social Media Advertising

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out:

Greg’s Local SEO presentation from SIINDA in Porto, Portugal

November 14, 2023

Greg Gifford

Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s video, I share my entire presentation from the recent SIINDA conference in Porto, Portugal. Learn about Local SEO, content, optimization, link building, reviews, and Google Business Profiles.

Expert tips from Digital Dealer Las Vegas

November 7, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations…

Greg’s Automotive SEO slides from Digital Dealer Las Vegas

October 24, 2023

Greg Gifford

Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from last week’s Digital Dealer conference in Las Vegas. Instead of doing the “normal” SEO presentation with lots of best practice tips, I share the results of a massive 2-year research project on dealership Google Business Profiles and Local SEO audits of almost 1,000 dealerships. If

Greg’s Local SEO slides from the Agents of Change conference

October 17, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, Greg shares his entire presentation about Local SEO from the recent Agents of Change conference in Maine (which was an amazing conference, by the way). Learn about website content, optimizing for the local algorithm, local link building, reputation management, and Google Business Profile optimization.

Digital Marketing Tips from PubCon Pro

October 10, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Search Engine Optimization

In this week’s video, I collected tips from the speakers and experts at PubCon Pro in Austin, Texas. This group of tips is pretty incredible, check it out…

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