Reputation Management Archives

The most popular episodes of 2023

December 26, 2023

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews

It’s the last episode of Local Search Tuesdays of the year, so that means it’s time to share the most popular episodes of 2023. If you’d like links to any of the videos I mention, check out the full transcript below:

Expert Marketing Tips from Barbados SEO

December 12, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Updates, Local Search Tuesdays, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Reviews, Search Engine Optimization

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing…

Local SEO Tips from Barbados SEO

December 5, 2023

Greg Gifford

Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from the recent Barbados SEO conference. Learn the latest tactics to help you achieve better visibility in local search results, including writing helpful content, optimizing for local visibility, building local links, acquiring local reviews, and optimizing your Google Business Profile.

Expert marketing tips from Brighton SEO San Diego

November 28, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Reviews, Search Engine Optimization, Social Media Advertising

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out:

Greg’s Local SEO presentation from SIINDA in Porto, Portugal

November 14, 2023

Greg Gifford

Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s video, I share my entire presentation from the recent SIINDA conference in Porto, Portugal. Learn about Local SEO, content, optimization, link building, reviews, and Google Business Profiles.

Expert tips from Digital Dealer Las Vegas

November 7, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

In this week’s episode, I collected tips from the speakers and experts at Digital Dealer in Las Vegas. Check out the amazing insights and learn how to be even better at marketing and operations…

Greg’s Automotive SEO slides from Digital Dealer Las Vegas

October 24, 2023

Greg Gifford

Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from last week’s Digital Dealer conference in Las Vegas. Instead of doing the “normal” SEO presentation with lots of best practice tips, I share the results of a massive 2-year research project on dealership Google Business Profiles and Local SEO audits of almost 1,000 dealerships. If you know what actually works in the real world (and what doesn’t work), you can truly understand what matters with automotive SEO.

Greg’s Local SEO slides from the Agents of Change conference

October 17, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, Greg shares his entire presentation about Local SEO from the recent Agents of Change conference in Maine (which was an amazing conference, by the way). Learn about website content, optimizing for the local algorithm, local link building, reputation management, and Google Business Profile optimization.

Digital Marketing Tips from Brighton SEO

October 3, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from… Check it out:

What we found when we analyzed over 2,000 car dealer Google Business Profiles

September 13, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s video, I’m sharing my slides from the recent Ignition Automotive Conference in Dallas, where I shared the findings of our massive 2 year research project on Google Business Profiles. Find out what car dealers are doing with their GBPs – what’s working, and what’s not working – so you can do better SEO for your dealership.

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