Digital Marketing

Learn everything you need to know about SEO in less than 2 minutes

In this week’s video, I share everything you need to know about SEO in less than 2 minutes! There’s no trick – yes, there’s a ton to learn… but if you watch, you’ll see how I’m not lying, and can actually tell you everything you need to know in less than two minutes!


Suds and Search 55 | Joe Laratro, Owner and President of Tandem Buzz

Also available as a Podcast:

My guest on this episode of Suds & Search is Joe Laratro, President at Tandem Buzz, a boutique digital marketing agency based in Hollywood, Florida that specializes in SEO and PPC.

Joe’s agency recently celebrated their 15th anniversary. Tandem Buzz has received several accolades including winning the US Search Award for best small agency in 2018.


9 Online Marketing Strategies You Can Use Right Now To Get Your Business Found In More Searches

Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now.

The following is a guide to help you develop a 2021 online marketing strategy to get your business found in more searches.

1. Develop Content That’s Rich and Fresh

develop strong website content
Image via HalGatewood.com via Unsplash.

Content is still just as important as it’s ever been if you want to rank in search engines. However, it’s all about the quality over the quantity of content and keywords. Google appreciates readable content that people find easy to digest. It won’t matter how many keywords you add or the number of H tags, links, images, and videos you embed within – Google won’t reward old-school Search Engine Optimization (SEO) practices.

Keywords are still important, but they aren’t the basis for your content the way they used to be. First and foremost, write for readers, not Google. If you can write engaging content that people actively read and are willing to share, this could signal to Google that the content is worth ranking over competitors.


Suds and Search 54 | Barry Adams, Founder of Polemic Digital

Also available as a Podcast:

My guest on this episode of Suds & Search is Barry Adams, owner of Polemic Digital, a specialized SEO Consultancy based in Northern Ireland.

Barry is an in-demand conference presenter and frequent trainer on topics related to Technical SEO. A few places you might’ve heard Barry present include Brighton SEO, Ungagged, SMX Munich, SMX Paris, Pubcon, Chiang Mai SEO, and many other places.

His consulting business has worked with some of the world’s largest brands. Polemic Digital has won several awards including the UK Search Awards, DANI Awards, and the coveted Global Business Insight Award.


Local SEO Strategies: Local Content Silos

In this week’s video, I share an advanced Local SEO strategy called “Local Content Silos” that will help you gain visibility in nearby cities. If you want to show up somewhere and you don’t have a location there, this strategy will help you out-SEO your competitors and gain additional visibility outside your area. It won’t help you show up in the map pack – you need a physical location for that – but it can definitely help you to show up in the organic results in nearby areas!


10 ideas for local blog posts

In this week’s video, I share 10 ideas for local blog posts to help you write better localized content. Adding more localized content to your blog helps cast a wider net and get your brand more exposure, so use these ideas, or springboard off of them and come up with your own. You’ll show up in more local searches and outpace your competitors, which means more leads when local customers are ready to buy!


How to Come Up with Blog Ideas: Four Easy Tips for Business Owners

In order to keep your site relevant for your money-making search terms, you need a blog, and you need to publish high-quality content on your blog regularly.

What to blog about, though? Where to start?

In this post, I offer a few no-nonsense ways business owners can come up with great blog ideas by leveraging their experience and expertise in their field—no intimidating “keyword research,” “discovery,” or “competitor analysis” process required.

(For my purposes here, by “business owners,” I mean those without SEO training.)

If successful, the tips from this post won’t feed you blog ideas or topics themselves. Rather, they’ll equip you with a reproducible process to ideate stellar content ideas or topics for months (and years) to come. If you take advantage of the tips I provide, you’ll become your business’ very own brainy content strategist—and very likely a richer entrepreneur.


Suds and Search 48 | George Nenni, Founder of Generations Digital

Also available as a Podcast:

My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships.

George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential books. His first is titled, A Car Dealer’s Guide to Google My Business which explores all the unique opportunities for car dealerships within Google My Business. Just before this episode launched, George released his second book, A Car Dealer’s Guide to Digital Marketing.


Just released: The 2020 Local Search Ranking Factors

In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses to decide which sites to show at the top of local search results.