Best Practices

Suds & Search 159 | Chris Long, VP of Marketing at Go Fish Digital

April 27, 2023 Mark Bealin Best Practices, Digital Marketing, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Chris Long, VP of Marketing at Go Fish Digital.

Chris is an in-demand conference presenter, blogger, and must-follow on social media. Chris has spoken at Mozcon, SMX, State of Search, Digital Summit, and many other places. I’m a big fan of the helpful 60-second videos Chris posts on his Twitter account. The content is really good and easily digestible.

I’m going to chat with Chris about ChatGPT and the myriad ways it is changing our industry. How are Chris and his team using this emerging technology? Stay tuned to find out.

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Tips for Building Awesome Local Links

April 18, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s video, Greg shares some awesome tips for building powerful local links that Google’s local algorithm will love. Links have always been an incredibly weighted ranking factor, but Google’s local algorithm evaluates links differently from the traditional algorithm – which means you need to use different strategies and tactics to earn links. Check out this awesome list of strategies and tactics:

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Suds & Search 157 | Adam Proehl, Founder and Principal Consultant at NordicClick Interactive

April 13, 2023 Mark Bealin Best Practices, Digital Marketing, Google Business Profile, Suds and Search

Our guest on this week’s episode of Suds & Search is Adam Proehl, Founder and Principal Consultant at NordicClick Interactive, a full-service digital marketing agency based in Minneapolis, Minnesota.

Adam has over two decades of digital marketing experience. He’s a frequent speaker at industry events including Pubcon, SMX, Digital Summit, and many other places. He has been a judge for the Interactive Marketing Awards, and he is a frequent blogger. You can find some of his writing at Search Engine Land and Search Engine Journal.

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Suds & Search 156 | Martha Van Berkel, CEO and Co-founder of SchemaApp

April 6, 2023 Mark Bealin Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:
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Our guest on this week’s episode of Suds & Search is Martha Van Berkel, CEO and Co-founder of SchemaApp.

Martha is an in-demand conference presenter, educator, blogger, entrepreneur, and the leading expert in our industry on structured data and Schema.

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Just Released: 2023 Local Search Ranking Factors

April 4, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here!

Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide for what to do if you want to show up better in local searches. If you’re in Local SEO, get ready to get your mind blown… It’s been fifteen years since David Mihm did the first LSRF – way back in 2008!

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Digital Marketing Tips: Pubcon Austin 2023

March 14, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays

If you’ve been watching this series for long at all, you know Greg loves to grab speakers and friends at conferences to share quick tips. Since this was the first time he’s seen most of these people since 2020, there was no way he was going to miss the opportunity to grab as many people as he could and have them share something awesome.

Check out this week’s episode for the ridiculously awesome list of tips!