Google Business Profile

Greg’s Automotive SEO slides from Digital Dealer Las Vegas

In this week’s episode, I’m sharing my entire presentation from last week’s Digital Dealer conference in Las Vegas. Instead of doing the “normal” SEO presentation with lots of best practice tips, I share the results of a massive 2-year research project on dealership Google Business Profiles and Local SEO audits of almost 1,000 dealerships. If you know what actually works in the real world (and what doesn’t work), you can truly understand what matters with automotive SEO.


Greg’s Local SEO slides from the Agents of Change conference

In this week’s episode, Greg shares his entire presentation about Local SEO from the recent Agents of Change conference in Maine (which was an amazing conference, by the way). Learn about website content, optimizing for the local algorithm, local link building, reputation management, and Google Business Profile optimization.


Digital Marketing Tips from Brighton SEO

In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from… Check it out:


What we found when we analyzed over 2,000 car dealer Google Business Profiles

In this week’s video, I’m sharing my slides from the recent Ignition Automotive Conference in Dallas, where I shared the findings of our massive 2 year research project on Google Business Profiles. Find out what car dealers are doing with their GBPs – what’s working, and what’s not working – so you can do better SEO for your dealership.


SEO Tips for Cannabis Dispensaries

In this week’s episode, I share my entire presentation from the recent NECANN conference in Maine. Cannabis dispensaries are in a unique position – since recreational cannabis is still illegal at the federal level, PPC ads aren’t allowed. Search engine optimization is the only – and most important – marketing channel available for dispensaries. In the presentation, I walk through the factors that influence visibility in local searches, explaining exactly how to optimize each of the areas. Learn about website content, site optimization, building inbound links, customer reviews, and Google Business Profiles.


Digital Marketing Tips: MozCon 2023

In this week’s episode, I share tips from some of the speakers and experts at MozCon a few weeks ago. This was my 14th MozCon, and it continues to be an incredibly stellar conference. I was having such a good time that I forgot to get any video tips the first day, so I scrambled on day 2 and grabbed speakers and experts during the breaks and at the after party. Check it out, it’s a stellar list of digital marketing tips…


Google has updated the Google Business Profile policies

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing exciting news about the new update to Google Business Profile policies! It’s been a bit since Google updated the policies around Google Business Profiles, and last week’s update makes most everything more clear for business owners and marketers. Google has been aggressively fighting spam and fake listings recently, resulting in a lot of legitimate businesses seeing suspensions. They were told that they violated GBP policies, but the policies weren’t super clear and it was difficult to dig through all the regulations.