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Suds and Search 013 | Steven Hammer, Founder of RankHammer

PPC Advertising May 14, 2020

Also available as a Podcast: My guest today is Steve Hammer, President at RankHammer, a full-service digital marketing agency offering SEO, PPC and Analytics. Steve is a well known speaker who’s presented just about everywhere. You can usually catch him at Pubcon, SMX, Brighton SEO, State of Search and Heroconf. RankHammer has been recognized as […]

You have to own your own back yard

Local Search Tuesdays May 12, 2020

In this week’s video, I share a tip that answers one of the most common questions I hear at conferences all over the world: “How do I show up in searches in the bigger city that’s nearby?” The big problem with that question is that most of the time, the business that wants more exposure […]

Suds and Search 012 | Susan Wenograd of Aimclear

PPC Advertising May 7, 2020

Also available as a Podcast: My guest today is Susan Wenograd, CMO at Aimclear. I’m not sure I know anyone with the breadth and depth of Susan’s expertise in paid media. She is a sought after speaker, writer and trainer on topics related to paid social, paid search, content strategy and integrated marketing. She’s one […]

How to test your website content

Best Practices May 5, 2020

In this week’s episode, I share a simple test to help you evaluate the quality of your website content. Far too often, website content is boring and generic, and if you want to stand out in searches, you need your content to be awesome. Watch the video to learn how to quickly test your content […]

Suds and Search 011 | Kirk Williams of Zato

PPC Advertising April 30, 2020

Also available as a Podcast: My guest today is Kirk Williams. He’s the owner of Zato, a really cool paid search micro-agency that focuses exclusively on PPC for eCommerce companies. Kirk is a go-to resource on industry publications for all topics related to Shopping Ads on Google and Bing. PPC Hero named him one of […]

Read your site content out loud

Best Practices April 28, 2020

In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.

Suds and Search 010 | Blake Denman of RicketyRoo

Suds and Search April 23, 2020

Also available as a Podcast: My guest today is Blake Denman. Blake is the President and Founder at RicketyRoo, a Local SEO agency based in Bend, Oregon. Blake is a rising star in the Local SEO community. He’s an in-demand speaker at conferences all over the world. He’s a contributor at Search Engine Land and […]

How to choose the right primary category in Google My Business

Local Search Tuesdays April 21, 2020

In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. Watch the video to learn more.

Suds and Search 009 | Ben Fisher of Steady Demand

Suds and Search April 16, 2020

Also available as a Podcast: My guest is today is Ben Fisher, co-founder of Steady Demand. He’s a contributor at Bright Local, Search Engine Land, and Moz’s annual Local Search Ranking Factors study. He speaks all over the world on topics related to Local SEO and Social Media Marketing. He’s been in the industry since […]

Using UTM tracking in Google My Business

Local Search Tuesdays April 14, 2020

In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be […]

Suds and Search 008 | Andy Crestodina of Orbit Media at Burning Bush Brewery

Suds and Search April 9, 2020

Also available as a Podcast: My guest today is the inimitable, Andy Crestodina, CMO at Orbit Media. I’ve known Andy for years which is pretty common for people about my age who live in Chicago and work in digital marketing. He hosts Wine and Web, a monthly event at Orbit’s office which is located directly […]

Using a call tracking number in your GMB listing

Local Search Tuesdays April 7, 2020

In this week’s episode of Local Search Tuesdays, we explain how to use a call tracking number in your Google My Business listing. Check it out, update your listing, and track organic search calls! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. We’re continuing down the Google My Business rabbit hole this […]

Our Blog

Suds and Search 013 | Steven Hammer, Founder of RankHammer

You have to own your own back yard

Suds and Search 012 | Susan Wenograd of Aimclear

How to test your website content

Suds and Search 011 | Kirk Williams of Zato

Read your site content out loud

Suds and Search 010 | Blake Denman of RicketyRoo

How to choose the right primary category in Google My Business

Suds and Search 009 | Ben Fisher of Steady Demand

Using UTM tracking in Google My Business

Suds and Search 008 | Andy Crestodina of Orbit Media at Burning Bush Brewery

Using a call tracking number in your GMB listing

Ready to Grow
Your Local Business?

Our Blog

Suds and Search 013 | Steven Hammer, Founder of RankHammer

You have to own your own back yard

Suds and Search 012 | Susan Wenograd of Aimclear

How to test your website content

Suds and Search 011 | Kirk Williams of Zato

Read your site content out loud

Suds and Search 010 | Blake Denman of RicketyRoo

How to choose the right primary category in Google My Business

Suds and Search 009 | Ben Fisher of Steady Demand

Using UTM tracking in Google My Business

Suds and Search 008 | Andy Crestodina of Orbit Media at Burning Bush Brewery

Using a call tracking number in your GMB listing

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?