Greg Gifford Joins SearchLab!

This all started late at night on Monday October 21st. My daughter Annie was not quite four months old and I was on baby duty. I was scrolling through Twitter, hoping that the baby was asleep for the night, when I saw a post from Britney Muller.

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Suds and Search 004 | Matchnode at Off Color Brewing

Also available as a Podcast:   On this episode of Suds and Search, I’m joined by my friend Chris Madden, the co founder of Matchnode. Chris and I were joined by Ben from Off Color Brewing, who told us that unlike many Chicago breweries that tend to be hops-centered, Off Color Brewing is yeast focused,

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Suds and Search 003 | Kyle Akerman at Twisted Hippo Brewing

Also available as a Podcast:   On this episode of Suds and Search, I’m joined by my friend Kyle Akerman. Kyle is a well-respected Analytics expert who helps businesses and agencies to truly understand their data. I love this topic! Analytics is really where the rubber meets the road in digital marketing.

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Suds and Search 002 | Pilot Digital Marketing at Half Acre Beer Company

Also available as a Podcast:   North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial

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Suds and Search 001 | Digital Third Coast at Dovetail Brewery | SearchLab Chicago SEO

Also available as a Podcast:   North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity.North Center is well known for 2 things. It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings

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Traffic & Conversion and How To EAT The Medic Update [Podcast]

Mark was interviewed by Business Innovators Radio Network host Neil Howe about the Google Medic update and how it is related to the Expertise, Authority and Trust (EAT) ranking factors. Transcription Welcome to the Trust Factor Radio, bringing you interviews and insights to unlock the power of the subconscious mind, to create authority, credibility, and

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Power Up Your Social With Metrics That Matter

​This event has ended. To stay up to date on events at SearchLab visit our events page. Likes, follows, shares, pageviews–what do they all mean? Unless you’re looking at the right social stats and using them wisely, they don’t mean much. Used wisely, your social media metrics become powerful tools that boost your bottom line

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After Work Happy Hour at The Lab!

(Dancing encouraged… but optional)  This Event Has Ended – Don’t Miss The Next One! We will be serving beer from our neighbors Begyle and Dovetail. Appetizers will be provided so come with an appetite!

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Optimizing Your Website For Mobile Devices: A Complete Guide

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches? If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches

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What is Pay Per Click? Your Guide to PPC Marketing

Are you curious about why marketers can’t stop talking about the effectiveness of pay per click advertising? It’s estimated that pay per click ads are going to bring in over $97 million in revenue for businesses that invest in it this year, and that number is only expected to grow as time goes on. Despite its importance, there

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