Greg Gifford

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Chief Operating Officer

Greg Gifford is the Chief Operating Officer of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world.

He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Google My Business has a new name

November 9, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing some shocking breaking news: Google My Business is no more!

Ok, yeah, that intro was a little click-baity. Google My Business isn’t really gone, it’s just rebranded… again. GMB has been rebranded, and now it’s called “Google Plus Local Places for My Business Profiles on Google Maps by Google”

OK, just kidding…

Seems like every few years, Google decides to change the name of the local listings product. Considering the fact that there are still tons of people who call it Google Places, I’m sure this new name change is going to take a while to catch on.

Digital Marketing Tips from Digital Dealer Las Vegas

November 2, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management

In this week’s video, I’m sharing tips from the speakers at Digital Dealer and Driving Sales Executive Summit. We were in Las Vegas for a week, since the conferences were back to back – and as always, I grabbed speakers and experts to share some tips to help with digital marketing. Check out these all-new tips to help you be better in 2022!

Greg’s Top 10 Horror Movie Sequels

October 26, 2021 Greg Gifford Local Search Tuesdays

This week, we’re taking a break from SEO and digital marketing tips… It’s Halloween this weekend, and last year’s horror movie list was a huge hit – so this year. I’m sharing my list of top 10 Halloween horror movie sequels. It’s a “killer” list (see what I did there?) that you definitely don’t want to miss!

Part Two of Greg’s SEO Presentation from Digital Dealer

October 19, 2021 Greg Gifford Best Practices, Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO

In this week’s video, I share the second half of my epic two hour double session from Digital Dealer in Las Vegas. Learn the latest Local SEO tactics for link building, reviews, and Google My Business, and hear about our new auto dealer scoring matrix that allows you to check the state of your site’s optimization.

Part One of Greg’s SEO Presentation from Digital Dealer

October 12, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization

In this week’s video, I share the first half of my double-session presentation on Local SEO from Digital Dealer in Las Vegas. Learn what’s changed in the last year, which signals influence your visibility in local searches, and how to optimize those signals.

Local SEO: Why you can’t ignore Yelp

October 5, 2021 Greg Gifford Local Search Tuesdays, Local SEO, Reputation Management, Reviews

In this week’s video, I share the reason why it’s a bad idea to ignore Yelp. Sure, we all hate the site, but there’s a very important reason that you need to invest a little bit of reputation management time – watch to see why!

How does Google rank local search results?

September 28, 2021 Greg Gifford Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s episode, I talk about how Google ranks local search results. The local algorithm is different from the traditional algorithm, so it’s important to understand which signals influence local search visibility.

Where does the local algorithm display results?

September 21, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode, I share examples of the various locations where Google’s local algorithm displays localized search results. If you have a better understanding of how the local algorithm works, you’re able to better optimize your website and win more local customers.

Greg’s Local SEO presentation from Digital Summit

September 14, 2021 Greg Gifford Digital Marketing, Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

A few weeks ago, I spoke at the Digital Summit conference in Philadelphia, and while I was really just there to get a cheesesteak, I did present a half-hour session on Local SEO that was a huge hit at the conference. As always, I like to share new presentations here, so more people can learn from what I’m sharing. This one covers website content, inbound links, reviews, and Google My Business – enjoy!

Greg’s Local SEO presentation from CIADA

September 7, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO, Reputation Management, Reviews

In this week’s video, I’m sharing my entire presentation from the recent CIADA convention in Myrtle Beach. Learn easy-to-implement tips for increasing your visibility in searches – including website content, optimization, links, and Google My Business.