Search Engine Optimization

Optimizing Your Website For Mobile Devices: A Complete Guide

Did you know that searching on mobile phones now brings in 27.8 billion more queries per year to Google than more traditional desktop searches?

If you’ve been wondering why there’s so much buzz around ensuring your website is mobile-optimized, the mind-boggling stat above represents just one of many reasons. With more than 58 percent of Google searches now getting conducted on mobile phones, your company can’t stand to lose out on this traffic.

Clearly, mobile SEO represents the future of marketing and sales. That means mobile optimization should be the number one priority for your website and digital content.

Read on for your complete guide to mobile SEO best practices.


A Complete Guide to Local SEO to Boost Your Business’ Success

Are you interested in bringing more local customers through your doors?

If you operate or manage a brick-and-mortar company, you depend on local clients. Building your reputation via the right marketing techniques is also essential for local businesses.

As a small local business, it’s also important to implement local Search Engine Optimization (SEO). Local SEO is your secret to taking advantage of the 3.5 billion Google searches that occur every day.

If used wisely, a local SEO campaign can drive traffic to your website and other online platforms. It can also leverage your online and local reputation, drawing more community members to your doorstep.


7 Tips on How to Write Better Content

The days of keyword stuffing a website are long gone.

Nowadays, SEO copywriting has become a focal point for trying to achieve success on the internet and making yourself more visible in organic search.

Marketers all over the world are still aiming to achieve the same thing, which is to create content that gets highly ranked on search engines.

No matter how many times the approach and methodologies in search engine optimization (SEO) change, the goal will always remain the same.

This industry is all about adjusting. If you don’t, you’ll get left behind by your competition.

If your website is struggling to improve its ranking in organic searches, here are 7 tips on how to how to write better content:


The SEO Value of Content and Why It’s Important

In order to have continual SEO success, publishing killer content is the best way to build links.

Having unique, relevant content with the intent of ranking for specific keywords will rank your website higher than content that does not satisfy searcher intent.

As much as content and SEO work well together, they can cause Google penalties that are near impossible to recover from if not properly in sync.

The purpose of this blog is to help you understand the value of content that is of high quality, what it means for SEO, and how it can improve your business.


Technical SEO Site Analysis Step by Step Guide

Search engine algorithms are changing all the time. Optimizing your content for search engines is more important than ever. In fact, Google searches accounted for 74.54% of all desktop searches in 2017. It’s important to conduct routine SEO site analysis to make sure your content is keeping up with the latest search engine updates and trends.But what is technical SEO site analysis?

How does it differ from on-page SEO? To help make sure your website is performing at peak efficiency, we’ve compiled this guide to technical SEO site analysis.


How to Choose the Right Digital Marketing Agency

Choosing the right agency is critical to your business success and requires a serious assessment of an agency’s capabilities and results.

Digital marketing is a very competitive industry with many large firms and smaller agencies starting up every day. Without knowing exactly what to look for, you will find difficulty in choosing an agency that is right for your business.

After reading the following criteria, we hope you choose us to represent your business. If your choice is not our agency, we still hope this information is helpful as you make this critical business decision.