Google quality rater guidelines update

Today, I’m breaking down everything you need to know about Google’s update to the Quality Rater Guidelines update and explaining what it means for your Local SEO strategy. Google’s quality raters play a big role in shaping search results, and with these important new changes, understanding the guidelines can give your business a major edge. I’ll cover the key updates, how they impact local search, and what you need to do to keep your business visible and ranking strong.
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GBP policy update: Consumer alerts for suspicious reviews

As the kids today say, “Sounds sus.” Now, Google is dealing with consumer reviews that may be a little suspicious. Google has updated its policy regarding these reviews and is taking measures to help curb them. Greg takes you through everything you need to know about the latest Google update, which is all about making the customer aware of questionable reviews.

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Save your data from Universal Analytics

Another week, another Google update. Google is removing all data from Universal Analytics. So, what does this mean for your business, and why is it important to archive that data? I have all the answers in this week’s Local Search Tuesdays.

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Details about Google’s March 2024 core update

Another day, another Google update was announced. In the newest episode of Local Search Tuesdays Greg takes a deep dive into the latest Google update. Find out what is getting an update, how you will be affected, and how you and your business can prepare and be ready for the changes ahead.

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Google is shutting down free GBP websites

In this week’s episode, I share the semi-shocking news that Google is sunsetting the free Google Business Profile websites. It’s awful news for all the spammers, but it’s also going to be a pain for the hundreds of thousands of small businesses that used the free sites. Watch the episode for more details.

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Details about Google’s new Openness Update

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy should change because of the update.

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The most popular episodes of 2023

It’s the last episode of Local Search Tuesdays of the year, so that means it’s time to share the most popular episodes of 2023. If you’d like links to any of the videos I mention, check out the full transcript below:

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Expert Marketing Tips from Barbados SEO

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing…

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Expert marketing tips from Brighton SEO San Diego

In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out:

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Greg’s Automotive SEO slides from Digital Dealer Las Vegas

In this week’s episode, I’m sharing my entire presentation from last week’s Digital Dealer conference in Las Vegas. Instead of doing the “normal” SEO presentation with lots of best practice tips, I share the results of a massive 2-year research project on dealership Google Business Profiles and Local SEO audits of almost 1,000 dealerships. If you know what actually works in the real world (and what doesn’t work), you can truly understand what matters with automotive SEO.
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