Chief Operating Officer
Greg Gifford is the Chief Operating Officer of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world.
He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.
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Watch more episodes of Local Search Tuesdays
BREAKING NEWS—Google just rolled out a massive update, and it’s already shaking up search rankings! Whether you're a business owner, SEO pro, or digital marketer, this update WILL impact your strategy. It is so massive that I had to enlist Joy Hawkins to help break it down in this week’s episode of Local Search Tuesdays. Tune in to see how this update will affect your business.
As the kids today say, “Sounds sus.” Now, Google is dealing with consumer reviews that may be a little suspicious. Google has updated its policy regarding these reviews and is taking measures to help curb them. Greg takes you through everything you need to know about the latest Google update, which is all about making the customer aware of questionable reviews.
Another week, another Google update. Google is removing all data from Universal Analytics. So, what does this mean for your business, and why is it important to archive that data? I have all the answers in this week’s Local Search Tuesdays.
Another day, another Google update was announced. In the newest episode of Local Search Tuesdays Greg takes a deep dive into the latest Google update. Find out what is getting an update, how you will be affected, and how you and your business can prepare and be ready for the changes ahead.
In this week’s episode, I share the semi-shocking news that Google is sunsetting the free Google Business Profile websites. It’s awful news for all the spammers, but it’s also going to be a pain for the hundreds of thousands of small businesses that used the free sites. Watch the episode for more details.
In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy should change because of the update.
It’s the last episode of Local Search Tuesdays of the year, so that means it’s time to share the most popular episodes of 2023. If you’d like links to any of the videos I mention, check out the full transcript below:
In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing…
In this week’s episode, I share some amazing tips from the speakers and experts at Brighton SEO San Diego. It’s an incredible list of tips this time around, check it out:
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