My guest on this weeks episode of Suds & Search is Ryan Jones, Marketing Manager at SEOtesting.

Ryan is a veteran digital marketer, blogger, conference presenter, and a must-follow on social media. He has a wide breadth of SEO experience working in-house and agency side. Ryan recently started a role at SEOtesting, a SEO tool suite designed to make SEO testing and reporting easier and less time-consuming.

I’ll talk to Ryan about how more and more stakeholders are asking for data-driven conversations. It’s a higher standard. SEO tests are an easy way to demonstrate value, get buy-in, and meet stakeholder demands.

I’m going to ask Ryan about SEO tests generally and how to use the tools suite from SEO Testing to have better conversations.

We’ll also spend some time talking about the extremely impressive company blog at SEO Testing. The posts are not overly promotional and generally come from the company’s core value to share all the information they have. After you listen to this episode, check it out. If you’re looking for a place to start, I recommend Ryan’s excellent post from earlier this year about Google Search Console Data Limitations.

Grab something cold to drink and join me for a conversation with Ryan Jones. We’ll talk about common pitfalls of SEO tests, we’ll talk about testing as a low risk way to assess strategy, and we’ll spend a little time talking about Ryan’s love for NBA basketball.