Local SEO Archives - SearchLab Digital

Greg’s slides from Brighton SEO: Tips for Google Sheets

April 15, 2025

This week on Local Search Tuesdays, I’m bringing you a flippin’ sweet episode packed with some of my favorite Google Sheets tips — straight from my recent presentation from Brighton SEO.I know, I know… spreadsheets aren’t exactly thrilling. But these tips will save you so much time and make your SEO life way easier. We’re

Breaking news: March 25 Google update

April 1, 2025

Greg Gifford

Google Updates, Local Search Tuesdays, Local SEO

BREAKING NEWS—Google just rolled out a massive update, and it’s already shaking up search rankings! Whether you’re a business owner, SEO pro, or digital marketer, this update WILL impact your strategy. It is so massive that I had to enlist Joy Hawkins to help break it down in this week’s episode of Local Search Tuesdays.

Ranking factors vs. Conversion factors

July 23, 2024

Greg Gifford

Local Search Tuesdays, Local SEO

Understanding ranking vs. conversions is critical, yet conversion factors are often ignored. Do not ignore conversions. It sounds simple, but it’s easy to get swept up in only focusing on ranking factors. However, ranking and conversions have different factors that impact each metric. You must give the time and attention to both.

Local SEO tips: How site content works

July 16, 2024

Greg Gifford

Local Search Tuesdays, Local SEO

When it comes to SEO it is much more than just adding content to your site. Sure, adding content is a part of it, but it has to be purposeful and be a quality answer to your customers’ questions. Whether adding your content or having an agency do it, check out the video to ensure

SEO Content Tip: Write Content to Answer Questions

March 26, 2024

Greg Gifford

Local Search Tuesdays, Local SEO

Forget all the BS you have heard in the past. Start writing content that customers are searching for. In the latest episode of Local Search Tuesdays, Greg breaks down how to create better content that answers the questions your customers are looking for answers to. You will help your customers and your SEO with these

Greg’s SEO session: NADA 2024

February 6, 2024

Greg Gifford

Google Business Profile, Local Search Tuesdays, Local SEO

In this week’s episode, I share my entire presentation from this past weekend’s NADA convention in Las Vegas. It’s the first time that I share the data from our massive two-year research project on over, 3,000 dealership Google Business Profiles, and I also share the results of over 1,000 dealership SEO audits. If you want

Google is shutting down free GBP websites

January 16, 2024

Greg Gifford

Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO

In this week’s episode, I share the semi-shocking news that Google is sunsetting the free Google Business Profile websites. It’s awful news for all the spammers, but it’s also going to be a pain for the hundreds of thousands of small businesses that used the free sites. Watch the episode for more details.

Details about Google’s new Openness Update

January 9, 2024

Greg Gifford

Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy

How to optimize your GBP landing page

January 2, 2024

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location.