What Google’s AI Changes Mean for Your Local Search Visibility

There’s been a lot of noise lately about AI taking over the search world — ChatGPT, Perplexity, Gemini — and whether you, as a business, should be throwing all your efforts into these platforms.But here’s the reality: Google is still king. Let’s break down the data and what it means for your strategy.People Still Trust

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Greg’s slides from Brighton SEO: Tips for Google Sheets

This week on Local Search Tuesdays, I’m bringing you a flippin’ sweet episode packed with some of my favorite Google Sheets tips — straight from my recent presentation from Brighton SEO.I know, I know… spreadsheets aren’t exactly thrilling. But these tips will save you so much time and make your SEO life way easier. We’re

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Breaking news: March 25 Google update

BREAKING NEWS—Google just rolled out a massive update, and it’s already shaking up search rankings! Whether you’re a business owner, SEO pro, or digital marketer, this update WILL impact your strategy. It is so massive that I had to enlist Joy Hawkins to help break it down in this week’s episode of Local Search Tuesdays.

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Ranking factors vs. Conversion factors

Understanding ranking vs. conversions is critical, yet conversion factors are often ignored. Do not ignore conversions. It sounds simple, but it’s easy to get swept up in only focusing on ranking factors. However, ranking and conversions have different factors that impact each metric. You must give the time and attention to both.

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Local SEO tips: How site content works

When it comes to SEO it is much more than just adding content to your site. Sure, adding content is a part of it, but it has to be purposeful and be a quality answer to your customers’ questions. Whether adding your content or having an agency do it, check out the video to ensure

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SEO Content Tip: Write Content to Answer Questions

Forget all the BS you have heard in the past. Start writing content that customers are searching for. In the latest episode of Local Search Tuesdays, Greg breaks down how to create better content that answers the questions your customers are looking for answers to. You will help your customers and your SEO with these

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Greg’s SEO session: NADA 2024

In this week’s episode, I share my entire presentation from this past weekend’s NADA convention in Las Vegas. It’s the first time that I share the data from our massive two-year research project on over, 3,000 dealership Google Business Profiles, and I also share the results of over 1,000 dealership SEO audits. If you want

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Google is shutting down free GBP websites

In this week’s episode, I share the semi-shocking news that Google is sunsetting the free Google Business Profile websites. It’s awful news for all the spammers, but it’s also going to be a pain for the hundreds of thousands of small businesses that used the free sites. Watch the episode for more details.

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Details about Google’s new Openness Update

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy

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How to optimize your GBP landing page

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location.

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