Greg Gifford

Digital Marketing Tips from PubCon Pro

October 10, 2023

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Search Engine Optimization

In this week’s video, I collected tips from the speakers and experts at PubCon Pro in Austin, Texas. This group of tips is pretty incredible, check it out…

Digital Marketing Tips from Brighton SEO

October 3, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing tips from some of the speakers and experts at Brighton SEO a few weeks ago. Some of these people haven’t made it over to speak in the US yet, so you get to hear some amazing tips from some really smart people you typically wouldn’t get to hear from…

Product Management Tips for SEO

September 26, 2023

Greg Gifford

Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s video, I’m sharing my presentation from Brighton SEO (a week late, sorry… I was teaching the Local SEO Masterclass at PubCon last week and completely forgot to post this episode). Learn how careful planning and the use of product management can help you provide better SEO service to clients, get better results,

What we found when we analyzed over 2,000 car dealer Google Business Profiles

September 13, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s video, I’m sharing my slides from the recent Ignition Automotive Conference in Dallas, where I shared the findings of our massive 2 year research project on Google Business Profiles. Find out what car dealers are doing with their GBPs – what’s working, and what’s not working – so you can do better

A Recap of Ignition and Tips From the Speakers

September 5, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Marketing Analytics, PPC Advertising, Search Engine Optimization

In this week’s episode, I share a quick recap of the Ignition Automotive Conference, as well as tips from the speakers at the event.

SEO Tips for Cannabis Dispensaries

August 29, 2023

Greg Gifford

Best Practices, Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s episode, I share my entire presentation from the recent NECANN conference in Maine. Cannabis dispensaries are in a unique position – since recreational cannabis is still illegal at the federal level, PPC ads aren’t allowed. Search engine optimization is the only – and most important – marketing channel available for dispensaries. In

Digital Marketing Tips: MozCon 2023

August 22, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

In this week’s episode, I share tips from some of the speakers and experts at MozCon a few weeks ago. This was my 14th MozCon, and it continues to be an incredibly stellar conference. I was having such a good time that I forgot to get any video tips the first day, so I scrambled

Common problems with car dealer websites

August 15, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Reputation Management, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, I’ve got some interesting info to share with you based on 58 SEO audits we recently conducted for the Toyota dealerships in northern California.

Google has updated the Google Business Profile policies

August 8, 2023

Greg Gifford

Google Business Profile, Google Updates, Local Search Tuesdays

Welcome back to another episode of Local Search Tuesdays. This week, I’m sharing exciting news about the new update to Google Business Profile policies! It’s been a bit since Google updated the policies around Google Business Profiles, and last week’s update makes most everything more clear for business owners and marketers. Google has been aggressively

Greg’s Automotive SEO slides from TIADA

August 1, 2023

Greg Gifford

Best Practices, Digital Marketing, Google Business Profile, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I share my entire presentation from the Texas IADA conference last week. While it’s focused on used car dealerships, it’s beneficial info for any dealership – or really, any local business. Learn about website content and optimization, link building, customer reviews, and Google Business Profile optimization.

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