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Our guest on this week’s episode of Suds & Search is Chris Boggs, Founder of Web Traffic Advisors.

Chris is a veteran digital marketer, blogger, conference speaker, and he’s been a judge for numerous awards shows.

We caught up with Chris after his presentation at Pubcon Austin about saving money on Google Ads. We had a wide-ranging discussion about the role of Google reps, how to save money with match types, and tips to eliminate waste in performance max campaigns.

Chris is also an industry veteran with over 20 years of experience. In addition to PPC, his agency does SEO, video, and content work. With the emergence of ChatGPT, this is a moment of significant change. Chris is the perfect person to talk to for advice in the current environment.

Grab something cold to drink and join us for a conversation with Chris Boggs. We’ll talk about the risks of auto-applying recommendations from Google, we’ll spend a little time chatting about ChatGPT, and we’re going to ask Chris about the pesky problem of underspending on a PPC campaign.

To reach out to Chris, try his Twitter, @boggles.

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Mark Bealin
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Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

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