Also available as a Podcast:

My guests on this week’s episode of Suds & Search are Garrett French and James Wirth, respectively, the founder and Senior Director at Citation Labs.

For my entire SEO career, the most important ranking signal for SEOs to consider is how to generate links from third party websites. The quest for more links or higher quality links or new link building tactics are all topics that captivate the attention of SEOs on blogs, conference presentations, and podcasts.

Garrett and James are among the world’s leading experts on link building.

Garrett literally co-wrote the book on link building titled “The Ultimate Guide to Link Building.” I’ll start our conversation talking about the book which is a dream for strategists.

Garrett co-wrote the book with the late great Eric Ward, aka Link Moses. We’ll spend some time talking about Eric as well as the early days of link building.

James is a veteran link builder and a fount of knowledge. James will provide awesome, actionable tips for link prospecting, link outreach, and tools to do the job.

Grab something cold to drink and join me for a conversation with Garrett French and James Wirth. We’ll talk about why links remain such an important ranking signal after all these years, we’ll chat a little about Garrett’s tool ZipSprout, and we’ll talk a little about a legendary sushi dinner in Seattle.

article by

Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

Read more of Mark's posts
Watch more episodes of Suds and Search