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My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting.

In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. A few places you may have heard Joel present include Content Jam, Learn Inbound, the Unbounce CTA Conference, and the Utah DMC conference.

Case Study Buddy has become the go-to resource for creating case studies. Joel and his talented team handle all of the nettlesome but important work of creating compelling case studies. They work with businesses of all sizes.

I’m going to spend a lot of our conversation talking about case studies and how to effectively use them as a multi-purpose asset,

And of course we’ll chat about copywriting. Joel is described as a “conversion” copywriter. I’m going to ask him what differentiates conversion copywriting from more traditional copywriting.

Grab something cold to drink and join me for a conversation with Joel Klettke, one the top copywriters in the world. We’ll talk about what mistakes businesses make with their case studies, how case studies can help improve CRO and increase inbound traffic, and I’ll ask him a little bit about a trip he took to New Zealand.