Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Keith Goode, SEO Product Director at Cox Automotive.

Keith has over 2 decades of experience in digital marketing. He’s an in-demand conference presenter. A short list of the conferences where you might’ve heard Keith speak include Pubcon, Digital Summit, SMX, and Advanced Search Summit.

Keith has also served as a judge for various search marketing awards shows including the U.S. Search Awards, Interactive Search Awards, US Social Media Awards, and Global Search Awards.

He’s held senior SEO positions with some of the largest brands in the world including IBM and Dell. He also served as a brand ambassador for the SEO tool suite SEOclarity.

A little less than a year before our conversation, Keith started a position at Cox Automotive, the parent company of For Keith, this meant a significant career transition from performing SEO for a website to resolving SEO issues for a website platform that thousands of automotive dealerships use.

How has the transition gone?

What is a typical day like at

Who are the stakeholders involved in making decisions?

We’re going to ask Keith these questions and many more.

Grab something cold to drink and join us for a conversation with Keith Goode. We’ll chat about prioritizing technical SEO tasks, we’ll talk about doing SEO for large-scale platforms (instead of just websites), and stay tuned to check out Keith’s Star Wars-themed home bar. You don’t want to miss it.

To follow Keith, or to reach out, you can find him on Twitter at @keithgoode.