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Our guest on this week’s episode of Suds & Search is Aaron Weiche, Co-founder and CEO of Leadferno.

Aaron is a serial entrepreneur, a veteran digital marketer, a frequent conference presenter, blogger, and a fixture within the local SEO community.

We met Aaron when he was the CEO of the popular SaaS product GatherUp. Aaron led the company through an acquisition in 2019.

After exiting GatherUp in 2021, Aaron started LeadFerno and immediately we started to hear a buzz about the product from other Local SEOs. The beauty of the product is in its simplicity.

Aaron had an epiphany while shopping for a boat. Honestly, we’ve all had a similar consumer experience – too much back and forth via email, pointless calls, and ultimately an unsatisfactor shopping experience.

Aaron recognized that the way that customers are communicating in their personal lives has fundamentally changed. Today, texting is preferred to email or phone calls.

Few businesses have evolved to communicate with customers in a way they want. Leadferno solves this issue by bring texting capabilities to small and medium sized businesses.

How does Leadferno work?

What are the big advantages of communicating with customer via text?

Has Aaron had any success converting skeptics?

We’ll ask him these questions are more.

Grab something cold to drink and join me for a conversation with Aaron Weiche. We’ll talk about why you should ditch form fills for text, how his tool integrates with Google Business Messages, and we’ll spend a little time talking about his upcoming speech at LocalU.