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My guest on this episode of Suds & Search is Christi Olson, Microsoft’s Global Media SEM Team Lead.

Christi is one of the most popular and well-known PPC keynote speakers in the industry. You may have heard Christi present at UnGagged, Content Marketing World, HeroConf, all the different SMX events, Pubcon… Come to think of it, the list of the conference she hasn’t spoken at may be shorter than the ones she has.

She is a mainstay on PPChero’s list of the top 25 PPC experts in the world appearing on the list every year since 2015.

In September, Christi switched roles at Microsoft. Christi had been Microsoft’s Head of Evangelism for about 4 and a half years before assuming her current position as the Head of Search Adverting at Microsoft. I’m going to start our conversation talking about how the transition to her new role is going.

Christi is also a prolific writer, blogger, and educator. You can read her excellent column at Search Engine Land and I highly recommend checking out her work on the Microsoft Advertising blog.

I’m going to ask Christi about an impressive white paper created by Microsoft and iProspect titled “In Brands We Trust: The Intersection of Privacy and Trust in the Age of the Empowered Consumer.”

The white paper covers the myriad ways paid advertisers are being impacted by privacy concerns across the globe. We’ll talk about the apparent tension between consumer demands for greater personalization and more stringent privacy.

Grab something cold to drink and join me for a conversation with the incredibly impressive Christi Olson. We’ll have a wide-ranging conversation about audience targeting, on site search, and the unique advertising opportunities for e-tail businesses.