Suds & Search 29 | Cyrus Shepard, SEO Consultant with Moz

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

Often adorned in his signature fedora, Cyrus Shepard is one of the most recognizable faces in the SEO industry.

Cyrus joined me for some day drinking on Suds & Search earlier this summer to talk about a bunch of topics in SEO.

He is an SEO consultant at Moz and the owner of Zyppy, an SEO agency he founded in 2018. Cyrus formerly served as lead SEO at Moz and remains extremely active at Moz to this day. He frequently appears on Whiteboard Fridays and continues to publish blogs on the Moz site.

Continue Reading >

What is Local SEO and how do you know if you need it?

In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out! I also share a quick test that’s simple to run yourself that will show you if you need Local SEO.

Continue Reading >

Suds & Search 28 | Heather Physioc, Group Connections Director at VMLY&R

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

My guest today is Heather Physioc, the remarkably interesting Group Connections Director at VMLY&R. Heather is the leader of an award-winning 40-person Discoverability Group. If you don’t know what a discoverability group is, you’re not alone. I’m going to ask her about it early on in our discussion.

Heather is an in-demand speaker who’s presented at virtually every major conference in our industry. A shortlist of the places you might have heard her present includes MozCon, Brighton, SearchLove, and PubCon.

Continue Reading >

How to recover filtered Yelp reviews

In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score!

Continue Reading >

Suds & Search 27 | Ashley Segura, CoFounder at TopHatContent

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

 

My guest today is Ashley Segura, CoFounder of TopHatContent. Ashley is one of the world’s leading presenters on topics related to social media and content marketing.

She has presented all over the world including at Pubcon, SMX, Content Marketing World, State of Search, and many, many other places. She is a regular contributor at Search Engine Journal and a fixture on many SEMrush webinars and training videos.

Ashley is a true marketer. How do I know? When she got married, Ashley and her husband decided to get an RV and travel around the country. What’s interesting about that story is she started a branding experiment on social media known as Nomad Newlyweds, developed strategies and hash tagging tests to build an audience for their experience.

Top Hat Rank, where she works was recently nominated for a U.S. Search Award and they are doing a ton of interesting things. I’m going to ask Ashley about two new-ish ventures, TopHatSocial and TopHatContent.

Grab a beer and join Ashley Segura and me for a conversation about how to perform a proper social media audit, how to measure ROI from content marketing, and PubCon scavenger hunts.

Continue Reading >

Mark Irvine Joins SearchLab as Director of Paid Media

Mark Irvine Joins SearchLab as Director of Paid Media

In early June, I was incredibly excited to hear that we were able to get a huge guest booked for my video series, Suds & Search. If you’ve never seen the series, I interview a leading digital marketer about their area of expertise. On June 24th, I was excited as I sat down to prep for the interview – I was about to talk to Mark Irvine!

Continue Reading >

No one cares about your testimonials

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for why you should keep the page on your site anyway.

Continue Reading >

Suds & Search 26 | Niki Mosier, Head of SEO at Two Octobers

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

 

My guest today is Niki Mosier, Head of SEO at Two Octobers. She’s a well known local SEO, a must-follow on Twitter, and a popular presenter. She has presented at SMX West, WordCamp, Optimisey and she’ll be speaking at Brighton later this year.

A few years ago, Local SEO legend Mike Blumenthal coined the phrase, “Google as your new home page.” The idea is that Google is showing so much information in knowledge panels and other special features that searchers no longer need to go to your website to find out everything. In fact, Google probably has some better information than a small business website.

Continue Reading >

How to respond to bad reviews from people who weren’t customers

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to these “bogus” bad reviews that we all hate.

Continue Reading >

Suds & Search 25 | Mike King, Managing Director of iPullRank

Also available as a Podcast:
Listen on Google PodcastListen on Apple PodcastListen on Spotify Podcast

 

In 2011, I was a young SEO Director for a small agency. I read a blog post from a not very well known SEO with a memorable Twitter handle – ipullrank. After reading the post, I remember sending an email to our team that said something like, “You all need to read this immediately.” The author of that blog post was Michael King and I’ve remained a fan of his ever since.

Today, Mike is the Managing Director of iPullrank, the digital marketing agency he founded. Mike and his team work with some of the most iconic brands on the Fortune 500 list. He’s got a really interesting back story. I start our conversation talking about his journey from unappreciated contractor to agency owner.

Continue Reading >