SearchLab's Blog of Awesomeness

Google Ads Announces the End of Broad Modified Match & Changes to Phrase Match Keywords

Google Updates February 5, 2021

For all of us, 2020 was a year of change, disorder, and frustration. Even in Google Ads, the pandemic changed what we search for, where we search, and how we search online – and every PPC expert had to adjust to the new normal on and off the SERP. Entering 2021, we were all hoping […]

Suds and Search 48 | George Nenni, Founder of Generations Digital

Digital Marketing February 4, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is George Nenni. George is the Founder of Generations Digital, a digital marketing consultancy for auto dealerships. George has over 3 decades of experience helping automotive dealerships overcome an array of digital marketing challenges. He is the author of two essential […]

Just released: The 2020 Local Search Ranking Factors

Digital Marketing February 2, 2021

In this week’s video, I share the details on the recently-released 2020 Local Search Ranking Factors. Basically the bible of Local Search, the 2020 LSRF is the best guide for your Local SEO strategy in 2021. The top minds in Local SEO all contributed, and it breaks down the signals that Google’s local algorithm uses […]

Hannah Borchik - SearchLab Director of SEO

Hannah Borchik Joins SearchLab as Director of SEO

Google My Business February 1, 2021

I am excited to announce that Hannah Borchik is the newest member of the fast-growing SEO team at SearchLab. Hannah is an extremely accomplished Local SEO with over six years of experience, and today is her first day as our new Director of SEO. During the hiring process, her deep understanding of SEO, a proven […]

Suds and Search 47 | Dana DiTomaso, President and Partner at Kick Point

Digital Marketing January 28, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Dana DiTomaso, co-founder of Kick Point Digital. I’ve been a fan of Dana’s for a really, really long time. In an industry with a lot of really smart digital marketers, Dana stands out. She is an in-demand keynote speaker, blogger, […]

GMB Tips: How to set health & safety attributes

Google My Business January 19, 2021

In this week’s video, I share a quick explanation of the new health and safety attributes in Google My Business and walk you through how to set them up. They’ve been rolled out for retail, food, and service industries, and they help potential customers see COVID-related safety information when they find you online. VIDEO TRANSCRIPT […]

Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

Best Practices January 14, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Stephan Bajaio. Stephan is the Chief Evangelist and Co-founder of Conductor, a search and content intelligence platform that helps marketers create and optimize content to improve visibility online. Stephan has a well-earned reputation for being one of the really good […]

Problems with Google My Business? Use the GMB Forum

Best Practices January 12, 2021

In this week’s video, I share a simple yet not commonly known tip to help with any problems you might have with your Google My Business listing. Google has Community Help forums for each of its products, so whenever you have a problem with your GMB listing that you can’t solve, you should create a […]

How to add More Hours to your Google My Business listing

Best Practices January 5, 2021

In this week’s episode, I explain how to add additional hours to your Google My Business listing for modified services such as curbside pickup, delivery, or senior hours. If you offer additional services, the “more hours” feature lets you display different hours of operation on your GMB profile to attract more customers. Watch and learn […]

The top 10 episodes of Local Search Tuesdays of 2020

Best Practices December 29, 2020

For the final episode of 2020, I share our 10 most popular episodes of the year. I aggregated analytics data from Wistia (our video host), YouTube, Facebook, and LinkedIn to figure out which episodes were the most popular. Here’s the final list, along with links to each video: 10. Keywords in customer reviews will help […]

Our Blog

Google Ads Announces the End of Broad Modified Match & Changes to Phrase Match Keywords

Suds and Search 48 | George Nenni, Founder of Generations Digital

Just released: The 2020 Local Search Ranking Factors

Hannah Borchik Joins SearchLab as Director of SEO

Suds and Search 47 | Dana DiTomaso, President and Partner at Kick Point

GMB Tips: How to set health & safety attributes

Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

Problems with Google My Business? Use the GMB Forum

How to add More Hours to your Google My Business listing

The top 10 episodes of Local Search Tuesdays of 2020

Ready to Grow
Your Local Business?

Our Blog

Google Ads Announces the End of Broad Modified Match & Changes to Phrase Match Keywords

Suds and Search 48 | George Nenni, Founder of Generations Digital

Just released: The 2020 Local Search Ranking Factors

Hannah Borchik Joins SearchLab as Director of SEO

Suds and Search 47 | Dana DiTomaso, President and Partner at Kick Point

Suds and Search 46 | Ned Poulter, Founder and CEO of Pole Star Digital

GMB Tips: How to set health & safety attributes

Suds and Search 45 | Stephan Bajaio, Chief Evangelist and Co-founder of Conductor

Problems with Google My Business? Use the GMB Forum

Suds and Search 44 | AJ Wilcox, founder of B2Linked

How to add More Hours to your Google My Business listing

The top 10 episodes of Local Search Tuesdays of 2020

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?