In this week’s video, I share my recent SEO presentation from a Better Business Bureau webinar. It’s longer than my usual weekly video – about 45 minutes – but it’s packed with awesome info about how COVID has changed customer behavior and how businesses should adapt to the change. I outline a Local SEO playbook for 2021, so you definitely don’t want to miss it!
Also available as a Podcast:
My guest on this week’s episode of Suds & Search is the amazingly talented Jono Alderson, Manager of Special Ops at Yoast.
Jono has been one of the leading figures in SEO for some time now. He is a frequent keynote speaker, blogger, and educator. You may have heard Jono present at MozCon, SearchLove, SMX, and the Inbounder.
In this week’s video, I explain the importance of optimizing for how customers actually search for you. Businesses and marketers tend to use specific industry jargon, but most of the time, customers don’t use the same terminology when searching for the products or services a business offers. If you optimize for the jargon, but customers are using different terms, you’ll miss out on showing up in the right search results.
Also available as a Podcast:
My guest on this episode of Suds & Search is Kevin Indig, Director of SEO at Shopify. Kevin is a popular conference speaker, blogger, educator, and podcaster.
A shortlist of conferences where you might’ve heard Kevin present includes Brighton SEO, Advanced Search Summit, AdWorld, and SMX Munich.
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that prohibits the disclosure of protected health information (PHI) without patient consent. PHI is defined as “health information that can be used to identify an individual” and includes data related to a patient’s medical or physical condition, and identity. HIPAA extends to online review management, and since responding to reviews is essential to a healthcare organization’s online reputation, healthcare marketers must follow HIPAA guidelines when crafting review responses. Below are best practices to consider when handling online reviews, and some examples of HIPAA-compliant responses.
Best practices for HIPAA-compliant review responses
Avoid a HIPAA violation by following these quick tips:
- Have an internal plan. Collaborate internally to develop review response policies, including identifying who will be responding to reviews and creating templates that can be customized for positive and negative reviews.
- Protect PHI in your response. Remove all detail about a patient’s diagnosis, treatment, condition, and visit, and do not confirm or deny them as a patient.
- Respond broadly. Stick to general responses like, “Thank you for your feedback” or “Thank you for taking the time to leave us a review.”
- Take the conversation offline. Give the reviewer the opportunity to further discuss their comments by providing them with a phone number or email address for your office or patient experience team. This also helps prevent further online conversations that could violate HIPAA.
Keeping these tips in mind, below are some real examples of review responses that either violate or follow HIPAA guidelines.
In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank trackers don’t mean squat to your bottom line…
Also available as a Podcast:
My guest on this week’s episode of Suds & Search is Eric Enge, Principal at Perficient. Eric is one of the most recognizable faces in digital marketing. He is a frequent keynote speaker, a prolific writer, blogger, researcher, teacher, and entrepreneur.
Eric has won numerous awards. In 2018, he was named Search Personality of the Year by the Drum Search Awards. In 2016, he was awarded Search Engine Land’s Landy Award for Search Marketer of the Year and he also won US Search Awards Search Personality of the Year in 2016.
Eric is the lead author of the book The Art of SEO, a 900+ page book that is frequently used as THE textbook for learning SEO.
In this week’s video, I share some easy-to-understand examples that help clear up the confusion around Google My Business impressions. Learn what the different impression types actually mean and when they’ll be counted – watch the video for all the details!
Search Engine Marketing is essential to every businesses’ success online. For those looking to get quality traffic to their site quickly, Google Ads is an attractive option for many. With Google Ads, you’ve a lot of options to control how much you pay per each click, what traffic you buy, and how much your Google Ads campaigns spend. So, how much does Google Ads cost?
PPC is a large industry – with over 30 million businesses spending over $230 trillion dollars online in 2020. Last year, advertisers spent over $147 trillion on Google Ads, $84 trillion on Facebook Ads, and another $8 Billion dollars with Microsoft. But not all those advertisers are paying the same amount to advertise online.
Also available as a Podcast:
My guest on this episode of Suds & Search is Christi Olson, Microsoft’s Global Media SEM Team Lead.
Christi is one of the most popular and well-known PPC keynote speakers in the industry. You may have heard Christi present at UnGagged, Content Marketing World, HeroConf, all the different SMX events, Pubcon… Come to think of it, the list of the conference she hasn’t spoken at may be shorter than the ones she has.
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