Local Search Tuesdays

No one cares about your testimonials

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for why you should keep the page on your site anyway.


How to respond to bad reviews from people who weren’t customers

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to these “bogus” bad reviews that we all hate.


Keywords in Google reviews will help you rank

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick that you can use to guide customers in the right direction.


Get more Google reviews with a direct review link

In this week’s episode, I share a simple tip that will help you get more Google reviews. Customers can get lost in the process – to leave a review, they have to be logged in to Google, they have to find your Google My Business profile, and they have to know exactly where to click. If you offer a direct link to your review widget, you’ll make it easier for customers to leave reviews. You’ll get more reviews, which is great for your reputation and awesome for your SEO.