Our guest on this week’s episode of Suds & Search is Ross Simmonds, Founder and CEO of Foundation Marketing.

Ross is a man who needs no introduction. He’s a popular conference speaker and frequent keynoter. He’s spoken at nearly every major industry conference that we can think of including, Mozcon, SearchLove, Learn Inbound, the CTA conference, and many more.

Ross regularly appears on podcasts and webinars. It’s a pretty safe bet that any list of the top content marketers in the world will include Ross usually pretty high up in the rankings.

Ross is also a must follow on Twitter with the handle @thecoolestcool. His content is so consistently good on social media that we started our conversation asking him about his approach to social media and how he’s built such a loyal following.

Anyone who’s followed Ross for any length of time has heard the phrase, “Create once, distribute forever.” Somewhere during his career Ross noticed an issue with content creators. They might take a lot of time and effort to create something valuable but they don’t spend the requisite time or possess the ingenuity to promote the content as widely as possible.

What are those emotions that make marketers tepid about promoting content?

Does content promotion require creative people to get out of their comfort zone?

What does an actual content distribution plan look like?

We’re going to ask Ross these questions and more.

Grab something cold to drink and join us for a conversation with Ross Simmonds. We’ll talk about his Content Distribution Playbook, why he thinks mindset is so important, and how to use value as a sort of north star to guide your content marketing plan.

To learn more, or to connect with Ross, find him on Twitter at @thecoolestcool.