Also available as a Podcast:

My guest on this episode of Suds and Search is Mat Sitala, founder of Avalaunch Media, Co-Founder of The Business of Digital Podcast, and the man behind one of the most famous beards in all of digital marketing.

Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was chosen after digital.com interviewed and screened 280 other agencies.

Mat co-hosts the extremely impressive podcast The Business of Digital with Dave Rohrer. After you’re done watching this episode, I highly encourage tuning into Mat’s podcast. The information is really good and Mat and Dave have great chemistry.

Mat is an in-demand conference speaker, presenter, and podcaster. A shortlist of the conferences you may have seen him present at includes Brighton SEO, Pubcon, Search Fest, and State of Search. If you’ve never seen Mat present, check out his SlideShare account. He’s got some of the best looking slides I’ve seen.

Mat is a serial entrepreneur. In addition to owning his agency, Mat has owned several small businesses including a mattress retailer. We’ll talk a little bit about his entrepreneurial journey during our conversation.

Join me for a fun conversation with Mat Siltala. We’ll talk about how to leverage your content for max capacity, how to avoid common client relations traps, and the Twitter account @siltalasbeard.

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

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