In this week’s video, I talk about the new Automotive Ads from Bing. They’re a completely new ad type that allows dealers to advertise specific vehicles in Bing search results. Don’t think Bing is important enough? Watch the video to find out why the Bing Ad Network is much larger than you think…
Welcome back to another episode of Local Search Tuesdays. Usually I talk about Local SEO strategies and updates, but today I’m sharing an exciting update about paid advertising for car dealers.
At the beginning of April, Microsoft rolled out an exciting update for auto dealers – a new paid ad type on Bing that’s incredibly exciting. I know, I know… You’re saying “Who cares? Nobody uses Bing” – but that’s not true.
Bing accounts for about 10% of the search engine market in the US – and in some areas of the country, it’s an even bigger percentage. Also, the Microsoft Ad Network displays ads on the default browser on Microsoft computers, the search bar in Windows, searches in Office apps, Xbox searches, Alexa or Cortana searches, and any searches on pretty much every search engine but Google.
The new Automotive Ads allow you to display ads for specific vehicles in your inventory directly on the Bing search results page. Clicks on the ads send users directly to the corresponding VDP on your site.
This is a new ad type, so it shows in addition to your organic listings and traditional PPC ads. Microsoft is reporting that dealerships using the new Automotive Ads are seeing 6 to 15% more clickthroughs to their websites with 3 to 8% more conversions. Most importantly, dealerships are seeing anywhere from a 28 to 40% drop in cost per conversion with these ads.
For more in-depth details, check out the blog post on our site from our Director of Paid Search Mark Irvine at bit.ly/bing-auto-ads. There’s a lot to unpack here, so make sure you check it out.
That’s all the time we’ve got left for today, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.