Product Management Tips for SEO

September 26, 2023 Greg Gifford Best Practices, Digital Marketing, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s video, I’m sharing my presentation from Brighton SEO (a week late, sorry… I was teaching the Local SEO Masterclass at PubCon last week and completely forgot to post this episode). Learn how careful planning and the use of product management can help you provide better SEO service to clients, get better results, and scale with fewer growing pains.

article by

Greg Gifford

Chief Operating Officer

Greg Gifford is the Chief Operating Officer of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world.

He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.