Also available as a Podcast:
My guest on this week’s episode of Suds & Search is Mark Traphagen, Vice President of Product Marketing & Training at seoClarity.
Mark is an indispensable member of the SEO community. He is ubiquitous on the conference circuit, a prolific blogger, vlogger, educator, and thought-leader.
A very short list of the conferences you may have heard Mark present at includes Pubcon, State of Search, MozCon, and all the different SMX events.
He is a frequent columnist at Search Engine Journal, Search Engine Land, and on the seoClarity company blog.
Where I think his talents shine brightest are on video series and webinars. Earlier this year, Mark put out a webinar titled the State of the Enterprise SEO Industry. I’m going to spend a lot of our conversation talking about the findings in that webinar.
For years, he and his Eric Enge co-hosted the terribly impressive and often hilariously funny web series “Here’s Why.” I’m going to ask Mark about the video series. Between when I visited with Mark and this episode aired, Mark and Eric brought the band back together (pun intended) for a great episode about the power of user intent.
There aren’t many people like Mark Traphagen. He is considered by many of his peers one of the smartest and kindest professionals working in digital marketing. That was on display when my four-year-old son decided to make a cameo appearance during our discussion.
Join me for a conversation with Mark Traphagen. We’ll talk about Core Web Vitals, SERP Feature Changes, a nuanced view of rank tracking seoClarity calls visibility share, and we’ll spend a little time talking about lavender martinis.
