In this week’s video, I share more information about Google’s upcoming Page Experience Update. I explain the delay in the release and share an awesome new report in Search Console that you can use to help check if your site is prepared for the update.
VIDEO TRANSCRIPT
Welcome back to another episode of Local Search Tuesdays. About a month ago, I did an episode about Google’s Page Experience Update, and the day before the update aired, Google announced that it was delaying the update until mid to end of June. So today, I’m going to share a quick recap about the update and a new tool to help ensure that you’re prepared when it rolls out.
Even though Google gave us a heads up about the Page Experience Update over 6 months ago, they’ve pushed it back from May to late June – or even later. No one knows for sure why it was delayed, but it’s likely that they delayed the update because not enough people have prepared for it.
I’m not going to talk about what’s in the update – if you didn’t see my video last month, you can check it out at bit.ly/pe-update-info. Pause this one and go watch it – this video will make a lot more sense after you’ve seen it. Don’t worry, I’ll wait…
Google published a blog post to share the news about the delay. If you’d like to read the full post, you can see it at bit.ly/pe-update-delay. But here’s the TL;DR so you don’t have to read it:
The update will start in mid to late June and be a gradual rollout – but page experience won’t “play its full role” until the end of August.
The post briefly mentions what’s included in the update, but I covered that in the last video. If you haven’t seen it yet, you had your chance earlier. Sorry, I’m not waiting on you again.
And the really cool announcement in the post – there’s now a Page Experience report in Search Console. It combines the Core Web Vitals report with other components of the page experience signals. It also shows the percentage of your pages that have a good page experience. It also shows a breakdown of the page experience signals, so you can dig in a little deeper to see where your problems are.
There’s also a new filter in the Search Performance report that allows you to filter between pages with good and bad page experience, so you can analyze the difference in performance between the two types.
So get out there and use those new reports to check out your site – you’ve got about a month to fix your issues before Google starts to roll out the update.
That’s all the time we’ve got for today’s video, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.
