I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.
articles by
Susan Yen
Passionate about driving customer growth, increasing sales, and generating high-quality leads through strategic and innovative digital marketing. With over 7 years of agency and in-house experience, I specialize in crafting PPC campaigns that deliver results while minimizing budget waste and maximizing ROI.
As a team leader, speaker, and lifelong learner, I thrive on exploring new tools and strategies to adapt to the ever-changing digital marketing landscape. Whether it's optimizing campaigns, fostering inclusion in the industry, or sharing insights on stage, I'm dedicated to helping businesses succeed and grow.
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