Micro-Moments: where great marketing meets perfect timing
Let’s be real—our marketing job isn’t just about screaming, “Buy this now!” into the void and hoping for the best. We’re not carnival barkers. We’re problem-solvers, digital matchmakers, and, dare I say, marketing therapists. People don’t wake up thinking, Wow, I’d love to be advertised to today! No, they wake up with needs, questions, and split-second decisions to make. And if we’re doing our jobs right, we’re showing up exactly when they need us—welcome guests rather than intrusive salespeople.

This, my friends, is where micro-moments come in. Google coined the term, but the concept? Timeless. These are those blink-and-you’ll-miss-it moments when someone turns to their phone (because let’s be real, it’s always their phone) to solve an immediate need. “I want to know,”