Let’s be honest — in marketing, we live and die by data. We tweak, optimize, pull back, push harder… all based on what the data tells us. When the data is right. Because we’ve all been there: a campaign looks like it’s poppin’ off, clicks galore — but conversions? Crickets. Cue the spiral. But at this

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If you’ve been in PPC long enough, you know Performance Max (PMax) wasn’t the dream campaign for everyone, especially if you’re in lead gen. It promised all-channel reach (Search, Display, YouTube, Discover, Gmail, and Maps), but it came with zero data transparency and minimal control. The kind of setup that made some of us hate

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If you’re a marketer who’s been side-eyeing Google lately, wondering what the AI hype is really going to mean for you, especially if you’re working with local or small businesses, buckle up. Google Marketing Live 2025 just served up an AI-heavy spread—and for once, there’s something on the table for the rest of us, not

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You run a cozy coffee shop, and your espresso is miles better than the big chains. But when someone searches for “best coffee near me,” guess whose ad shows up first? Big brands with deep pockets. The good news? With the right PPC strategy—and a little AI—you can level the playing field.

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Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are

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I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.

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Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan.

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How Small Businesses Can Compete with Big Brands Picture this: You own a small bakery in town, making the best croissants anyone has ever tasted. You know people would love them—if only they could find you. But every time you search for “fresh croissants near me,” there it is—an ad from a big chain with

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PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic

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Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking

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