Also available as a Podcast:

 

My guest today is Casey Markee, owner of Media Wyse.

He is a staple at SEO conferences all over the world including SMX, Pubcon, State of Search, and Onward. He co-authored the book, UnFair Advantage: Winning the Search Engine Wars, which has been updated over 289 times as of this publication. It is the longest continuously updated SEO book on the Internet.

Casey has been in SEO for over 20 years and has a vast array of knowledge, but he’s earned a reputation for a specific skill… site audits. The current waitlist to get one his famous site audits? Over 6 months!

Casey’s talents are especially popular in the food and travel blog niche. He basically works off of referrals and doesn’t have any trouble finding new opportunities. There are a lot of people who speak at conferences and publish content but what surprised me about Casey was the sheer number of endorsements he’s gotten from previous clients.

Casey’s also a lot of fun to have a beer with. On this episode of Suds & Search we talk about common SEO mistakes people are making, how to avoid Google penalties, and his deep love of bacon.

article by

Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

Read more of Mark's posts
Watch more episodes of Suds and Search